We recently completed yet another order for a client looking to improve its trade show look. It’s a common approach these days – outshine the competition at a trade show simply by having booth staff that look sharper. In outfitting the staff for a recent show, we helped our client select baseball jerseys that matched their overall booth theme. Over the years, we've learned a few tried-and-true lessons when it comes to trade show projects. For starters, when selecting any item for a large staff, one needs to keep in mind all shapes and sizes. The easiest way to do this is to consider the women first. It’s easier to revolve a program around the ladies’ shirt. No unisex anything – it has to be a woman’s cut and it has to be easy-care, performance fabrics, no-wrinkle...anything that will travel well for the show.
Most importantly, booth apparel has to make sense for the theme and budget.