We recently completed yet another order for a client looking to improve its trade show look. It’s a common approach these days – outshine the competition at a trade show simply by having booth staff that look sharper. In outfitting the staff for a recent show, we helped our client select baseball jerseys that matched their overall booth theme. Over the years, we've learned a few tried-and-true lessons when it comes to trade show projects. For starters, when selecting any item for a large staff, one needs to keep in mind all shapes and sizes. The easiest way to do this is to consider the women first. It’s easier to revolve a program around the ladies’ shirt. No unisex anything – it has to be a woman’s cut and it has to be easy-care, performance fabrics, no-wrinkle...anything that will travel well for the show.

Most importantly, booth apparel has to make sense for the theme and budget.

Want maximum impact for minimal budget? Choose these affordable-yet-impactful caps. With a premium position for a logo or slogan, your message will greet the audience literally "head on"! Done in softer, lighter-weight fabrics, their nature makes them supremely packable for hassle-free travel or to easily tuck into a pocket. When marketing dollars are tight - or even if they aren't - there's no better buy.

Perfect for:

• Summer Camps
  
• Outdoor Trades
  
• Resorts
  
• Charity Walks/Races
  
• Product/Brand Launches
  
• Golf Tournaments/Outings
  

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Work hard. Play hard. When you need a sport shirt that is going to stand up to long days of work or play, choose a performance polo. Unlike cotton shirts that absorb and hold perspiration leaving your shirt wet and heavy, performance polos pull moisture to the surface of the fabric where it quickly evaporates leaving you cool, dry and comfortable.

Perfect for:

• Corporate Outings
  
• Summer Camps
  
• Trade Shows
  
• Golf Events
  
• Executive Gifts

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Long-sleeve polos are a great choice for a casual look that can also double as a dressy alternative when worn with a sport coat. Come fall, when the weather begins to turn cooler, long-sleeve polos provide that extra bit of coverage and warmth. They are a natural extension of any short-sleeve polo uniform program, so you can keep corporate look consistent year round.

Perfect For:

• Outdoor Attendants
  
• Trade Show Uniforms
  
• Sales Uniforms
  

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Fleece is the most versatile corporate apparel outerwear sold today. Its soft, comfortable feel and plush warmth make it standard for any cool weather situation. Worn as an outerwear jacket or layered under a protective shell, fleece offers twice the promotional opportunities. Its affordable cost and versatility make fleece the number one choice in corporate outerwear.



Perfect For:

• Service Industries
  
• Sales Forces
  
• Outdoor Labor
  
• Corporate Outings
  
• Drivers
  

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Even on the most bitterly cold day, it's business as usual. That's when you need the ultimate in weather protection. Our heavyweight jackets offer the highest level of warmth plus superior wind-blocking and rain-shedding technology. The best heavyweight jackets are built to provide warmth without the excess weight that can be uncomfortable and cumbersome.

Perfect For:

• Ski Resorts
  
• Sales Forces
  
• Outdoor Contractors
  

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Skip the dry cleaner. Ditch the iron. These easy-care wovens look pressed and professional straight from the dryer! Ideal for the busy traveler (or anybody with an aversion to ironing), these shirts are tailored with the same meticulous details you expect to find only in the dressiest wovens. Choose iron-free wovens for the least amount of maintenance and beware of imitators. Many manufacturers claim their wovens are non-iron, but in addition to chemical treatments, true non-iron wovens have taped seams that prevent puckering.

Perfect For:

• Corporate Travel
  
• Sales Force
  
• Trade Show Uniforms

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Double the warmth without doubling the weight. Soft shells breathe, stretch, block wind, shed rain and keep you warm - all without added bulk. They are the fastest growing outerwear styles in the market today. Soft shell combines the wind and rain resistance of nylon shells with the warmth of poly fleece producing a thin, lightweight outerwear alternative. The filament that binds both layers together prevents wind from penetrating the inner layer while allowing air to circulate and moisture to escape. Eliminating the bulk, soft shell jackets provide greater mobility without sacrificing the protection from wind, rain and cold.

Perfect For:

• Athletic Departments
  
• Colleges and Universities
  
• Computer Industries
  
• Corporate Outings

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Weather comes in different varieties. Endlessly versatile 3-in-1 outerwear solves that problem. The system consists of two jackets to wear three ways. A liner jacket is ideal on its own when there's a chill in the air. The outer shell goes it alone to shed rain and block wind. And when conditions get really ugly, the two zip together for serious protection from the worst Mother Nature has to offer.

Perfect For:

• Outdoor Trades
  
• Drives/Delivery
  
• Service Technicians
  
• Valets
  
• Sales Forces
  

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If you're one of the many who grew up on unimaginative American cuisine in the era of fish sticks and frozen pot pies, you probably appreciate the renewed interest in quality dining. Of course, your customers do, too - which is why appealing to their good taste make such good sense.

Imagine the surprise upon receiving a generous Snack Gift Box - the ideal gift for wowing or wooing anyone with a weakness for premium munchies like smoked roasted-garlic cheese.

The possibilities include mire than great food; feast your eyes on top-shelf accessories like the neoprene wine bag from Built NY or an elegant bamboo carving set. These are gifts with a personal touch that help forge bonds between you and a special client.