We recently completed yet another order for a client looking to improve its trade show look. It’s a common approach these days – outshine the competition at a trade show simply by having booth staff that look sharper. In outfitting the staff for a recent show, we helped our client select baseball jerseys that matched their overall booth theme. Over the years, we've learned a few tried-and-true lessons when it comes to trade show projects. For starters, when selecting any item for a large staff, one needs to keep in mind all shapes and sizes. The easiest way to do this is to consider the women first. It’s easier to revolve a program around the ladies’ shirt. No unisex anything – it has to be a woman’s cut and it has to be easy-care, performance fabrics, no-wrinkle...anything that will travel well for the show.
Most importantly, booth apparel has to make sense for the theme and budget.
Most importantly, booth apparel has to make sense for the theme and budget.
