![]() Ever been to a corporate retreat where you left with more than just memories - maybe a cool T-shirt, a notebook full of ideas, or a water bottle that somehow became your go-to? Turns out, branded merchandise isn’t just about logos on stuff - it’s about creating experiences that stick. Think about it: 🏕️ Matching hoodies for a team retreat in the mountains? Instant camaraderie. 🏆 Branded medals for a fun competition? A keepsake that sparks stories long after it’s over. 📝 A personalized journal? The place where big ideas (and random doodles) come to life. It’s not about giving people things - it’s about making them feel like they’re part of something bigger. When done right, these small details turn a retreat from a “work trip” into something people actually remember. What’s the most memorable thing you’ve taken home from a company retreat? Drop your answer below! #CorporateRetreats #BrandedMerchandise #TeamBuilding #Branding #BrandedMerch
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![]() If branded merchandise doesn’t match your brand’s values, it can send the wrong message. Many companies are now looking for sustainable options that show they care about the planet. But how do you choose the right products? Here are five simple ways to make sure your branded merchandise is both eco-friendly and on-brand. 1️⃣ Choose High-Quality, Long-Lasting Items Cheap, disposable items often end up in the trash. Instead, go for durable products that people will actually use and keep - like stainless steel water bottles, organic cotton tote bags, or bamboo tech accessories. These items make a lasting impression without adding to landfills. 2️⃣ Look for Sustainable Materials Not all materials are created equal! Choose recycled, organic, or biodegradable options. 🌿 Some great choices include: ✅ Recycled plastic or aluminum for drinkware and office supplies ✅ Organic cotton for apparel and tote bags ✅ Bamboo or cork for notebooks and accessories 3️⃣ Partner with Eco-Friendly Manufacturers Not all vendors prioritize sustainability. Work with suppliers that care about the environment and have certifications like Fair Trade, FSC (Forest Stewardship Council), or GOTS (Global Organic Textile Standard). Ask questions about their sourcing, production methods, and labor practices to ensure they align with your values. 4️⃣ Choose Items That Reduce Waste Opt for products that help people be more eco-conscious in their daily lives. Some ideas: ♻️ Reusable straws instead of plastic ones ♻️ Compostable phone cases instead of plastic ones ♻️ Plantable seed paper notebooks that grow into flowers! 5️⃣ Keep Branding Minimal & Thoughtful Over-branding can make a product feel less desirable. Instead of giant logos, consider subtle branding or a message that resonates with your audience. Laser engraving, embroidery, or debossing can add a premium touch without excess waste from stickers or plastic coatings. 🌎 Small Changes, Big Impact! By choosing sustainable branded merchandise, you’re not just promoting your business - you’re making a difference. Thoughtful choices show that your brand cares about people and the planet, and that’s something your customers and employees will appreciate. 💚 What are your favorite eco-friendly branded merchandise ideas? Drop them in the comments! 👇✨ #SustainableMerchandise #EcoFriendlyBranding #BrandedMerch #Sustainability #Marketing #Branding ![]() I have to admit - I’m not the best speller. I’ve never come close to winning a spelling bee. So, I totally understand how Philadelphia’s Mayor, Cherelle Parker, felt when she made a mistake during a press conference. She was trying to pump up the crowd by spelling out “E-A-G-L-E-S EAGLES”, like the famous team chant. But instead, she accidentally said, “E-L-G-S-E-S EAGLES.” The internet, of course, doesn’t forget things like this. It quickly turned into a meme, and people all over Philly (and beyond) started talking about it. Then, something funny happened - people started selling shirts, hats, and other merch with the misspelled word! Right after the video of the mayor’s mistake hit the internet, T-shirts, can coolers, and more popped up for sale.
If you scroll down on the Philly Goat website, you’ll see something important: a note that says the shirts are made only after someone orders them and might take a week or two to ship. This is a print-on-demand business model, where sellers don’t print a bunch of shirts ahead of time. Instead, they wait until someone buys one, then they print exactly what’s needed. This way, they don’t waste money or space on shirts no one wants. This happens a lot in the world of branded merchandise. When a funny or viral moment happens, people rush to make shirts, hoodies, and other products before the moment fades away. If the meme is a hit, they make money. If not, they don’t end up stuck with extra shirts. When done the right way, funny moments like “E-L-G-S-E-S” can turn into big business! And with the Eagles heading to the Super Bowl, you can bet there’s even more “Elgses” merch on the way! #BrandedMerch #BrandedMerchandise #PrintOnDemand #SuperBowl #ELGSES ![]() In today's competitive job market, attracting and retaining top talent is more challenging than ever. Forget the old-school 'benefits' – today's employees are looking for something more. They want to work for a company with a soul, a culture that resonates with them, and a brand they're proud to represent. Enter: branded merchandise. In this white paper, we'll explore how to go beyond generic swag and create a branded merchandise program that truly elevates your employee brand. Get ready to discover how to turn those simple items into powerful tools for attracting top talent, boosting morale, and building a workplace where employees feel valued and appreciated. ![]() This year, Kleenex marks a century of keeping us covered - literally! To celebrate, the iconic tissue brand has unveiled a modernized visual identity courtesy of Turner Duckworth. The rebrand features a bespoke serif font inspired by - you guessed it - a case of the sniffles. It's clever, it's fresh, and it's a powerful reminder that even legacy brands need to evolve. 🌀 But what’s especially exciting about this refresh is its potential in branded merchandise. 💡 A unified design system makes Kleenex instantly recognizable across all touchpoints - from tissues to tote bags. 💡 The introduction of a crown icon is perfect for merch like mugs, apparel, or even limited-edition keepsakes. 💡 This rebrand isn’t just about aesthetics; it’s about storytelling. And storytelling is what makes branded merch memorable. When a century-old brand like Kleenex can pull off a thoughtful rebrand, it’s proof that merchandise programs need to be as dynamic as marketing campaigns. Aligning your merch with your core story is necessary for building deeper connections with your audience. What’s your take on this rebrand? Share your thoughts or ideas for how branded merchandise can amplify a story like this. 👇 Listen to our deep dive. #Kleenex #BrandedMerch #Branding ![]() In a move as understated as Clark Kent swapping his glasses for a cape, Walmart has introduced its first new logo in over a decade. This isn’t just a refresh; it’s a story - a bold, literal one. If the revamped design looks like the brand team fell in love with the "Ctrl + B" shortcut, think again. This makeover is a deliberate nod to Walmart’s roots while pushing its branding into the future. A Trip Down Memory Lane This redesign marks Walmart’s first since 2008 when it dropped the star from the middle of its name. The new look takes its cue from the past, specifically from a Walmart trucker hat that founder Sam Walton sported almost 40 years ago. Yes, you read that right - a BRANDED trucker hat. Talk about finding inspiration in the most unexpected places. But don’t mistake nostalgia for stagnation. The revamped design, with its bolder font and beefier logo, strikes a balance between honoring the company’s heritage and signaling that Walmart is still a forward-thinking retail powerhouse. Brightening Up the Blues Walmart has also retired its old, muted blue font and storefronts in favor of a vibrant, modern hue it calls True Blue. The brighter color feels fresh, approachable, and optimistic - a fitting choice for a brand focused on staying accessible and relevant in an ever-changing retail landscape. Even the iconic spark design got a glow-up. Now chunkier and more pronounced, the spark reinforces Walmart’s role as a beacon of convenience and value for shoppers across the globe. The updated branding began rolling out in October 2023, starting with the Walmart store in Springdale, Arkansas, a symbolic nod to the retailer’s roots. Since then, the new look has slowly been making its way across the country, blending nostalgia and modernity in every aisle. Why a Refresh Now? So, why the timing? As the retail landscape grows more competitive, Walmart is making a statement: it’s not just keeping pace with rivals like Target and Amazon - it’s setting the bar. A new look is more than just a visual change; it’s a strategic move. Walmart’s brand refresh aligns with its broader transformation as it appeals to a growing base of high-income shoppers who might once have preferred competitors. The numbers speak for themselves:
The spike in online sales is particularly noteworthy, fueled by Walmart’s growing omnichannel approach. With services like curbside pickup, delivery, and an expanded e-commerce platform, the retail giant is proving it can meet modern shoppers where they are - both figuratively and literally. Branding: More Than a Logo Branding is about more than just a pretty logo. It’s about telling a story, building trust, and connecting with your audience on a deeper level. Walmart’s refreshed look encapsulates all of that. By leaning into its heritage while embracing a bolder, more modern aesthetic, Walmart is reinforcing its identity as a brand that’s both familiar and forward-thinking. The design says, “We’ve been here for decades, and we’re not going anywhere - but we’re not afraid to evolve.” A Fresh Look, A Fresh Perspective This redesign isn’t just about standing out on storefronts or in ads. It’s about cementing Walmart’s position as a leader in the retail world. The updated logo and color scheme reflect Walmart’s ongoing commitment to innovation, accessibility, and - most importantly - its customers. From the boardroom to the checkout lane, Walmart’s new branding is a reminder that even giants can find ways to grow. So, what do you think of Walmart’s new look? Does it strike the right balance between nostalgia and innovation? Is it bold enough to spark a conversation? Let’s hear your thoughts in the comments below! After all, branding isn’t just about what a company says - it’s about how it makes us feel. Listen to our deep dive. #Branding #BrandedMerch #Walmart #Rebrand ![]() Remember the glorious days of the dial-up modem? The sweet symphony of beeps, boops, and that legendary phrase: “You’ve got mail”? Guess what - AOL is still alive and kicking in 2025! Yes, AOL Desktop Gold is here for all you digital romantics out there, and it’s exactly as charming as it sounds. YouTuber Michael MJD recently took us on a virtual time machine ride, showcasing AOL's current desktop browser, aptly named AOL Desktop Gold. Here's the deal:
Why is AOL still around? Because they’ve mastered the art of nostalgia in branding. They’re not just selling a browser; they’re selling a feeling - a throwback to the simpler, dial-up days of the internet. For brands, this is a masterclass in tapping into your audience’s fond memories. Nostalgia isn’t just a trip down memory lane; it’s a powerful tool to create emotional connections and stand out in a crowded market. By tapping into fond memories, brands can evoke emotions that resonate deeply with users, creating a loyal customer base that values both functionality and sentimentality. So, if you're feeling a bit nostalgic and want to experience the internet with a retro twist, AOL Desktop Gold might just be your next digital adventure. Want more insight? Listen to our deep dive. What are your thoughts on brands that lean into nostalgia? Share in the comments! #Branding #Nostalgia ![]() Let’s face it: standing out in today’s fast-paced world feels like trying to shout over a jet engine. For businesses, the challenge isn’t just being seen - it’s being remembered. And that’s where branded merch steps in. But here’s the thing: it’s no longer about slapping your logo on a stress ball and calling it a day. The real magic lies in meaningful merch. Branded merchandise has grown up. They’re no longer just freebies - they’re your brand’s storytellers. From sparking connections to solidifying your identity, meaningful merch can elevate your marketing game and leave a lasting impression. 📌 Build Real ConnectionsIn a world bombarded by ads, physical merch items create a real connection. A sleek tote bag, a cozy hoodie, or a custom mug isn’t just a product - it’s a touchpoint. By choosing items that align with your audience’s lifestyle and values, you’re saying, We get you. And trust us, people notice. 📌 Reflect Your Brand IdentityIt’s not about the product - it’s about the purpose. A minimalist water bottle screams sustainability. A tech gadget whispers innovation. Whatever you choose, it should feel like a natural extension of your brand. Meaningful merch tells your story without saying a word. 📌 Create Wow-Worthy ExperiencesWhat makes merch unforgettable? Creativity, utility, and a touch of surprise. Imagine receiving a notebook that doubles as a phone holder or a reusable lunch set that champions sustainability. It’s not just merch - it’s an experience. (And yes, they’ll Instagram it.) 📌 Drive Real ResultsAt the end of the day, branded merchandise aren’t just about goodwill - they’re about impact. Whether you want to boost brand awareness, spark sales, or deepen loyalty, the right merch can get the job done. Think strategically, and your products will work harder than ever for your brand. When you choose meaningful merch, you’re not just handing out merchandise - you’re making a statement. You’re saying, Our brand is thoughtful, intentional, and connected to what matters. So next time you’re planning, don’t just think about what to give. Think about why you’re giving it. 💡 What’s the most impactful merch you’ve ever received? Let’s hear it in the comments! ![]() Most AI-generated ads are, well, awful. They’re obsessed with showcasing shiny new tech, often at the expense of creativity. The result? A barrage of ads that look eerily similar, feel overly tactical, and lack any real soul. But then, there’s KitKat. KitKat’s campaign flips the script on AI advertising by doing something genius - it leans into its iconic long-term creative platform, “Have a break, have a KitKat.” Instead of a flashy, one-off execution, it uses AI to underscore its enduring message: everyone (even AI) needs a break. Why This Works What sets this campaign apart is its simplicity and resonance. By staying true to its roots, KitKat has:
AI Takes a Break (and Delivers Better Results) The campaign’s cleverness lies in its execution. Drawing inspiration from Google DeepMind research, which found that even AI performs better after a pause, KitKat applied its tagline to the digital realm. The result? A playful twist on AI prompts like, “Have a break, then…” leading to more accurate and thoughtful outputs. By connecting its timeless slogan with a modern cultural insight, KitKat proves the power of a strong idea platform. It’s a masterclass in how to keep a brand relevant while honoring its legacy. According to Courage, the Toronto agency behind the campaign, the message is simple yet profound: breaks benefit everyone, even artificial intelligence. A Tongue-in-Cheek Jab at AI The campaign also pokes fun at the very idea of AI replacing creative jobs. By generating hilariously flawed ads - complete with robotic-sounding text, distorted visuals, and six-fingered hands - KitKat shows that while AI might be advancing rapidly, it’s not quite ready to take over the creative reins. Joel Holtby, co-founder and CCO of Courage, sums it up perfectly: “‘Have AI Break’ connects one of the most enduring brand platforms in advertising to something deeply relevant in culture. It reminds us that no matter how much things change, taking a break makes everything better.” The Takeaway KitKat’s latest campaign is a refreshing reminder that great advertising doesn’t chase trends; it builds on timeless truths. By blending humor, cultural relevance, and its iconic tagline, KitKat proves that even in an AI-driven world, creativity and authenticity still reign supreme. So, the next time you’re feeling overwhelmed - or your AI assistant starts glitching - remember: “Have a break, have a KitKat.” Even AI agrees. https://youtu.be/UpqYy4g0wHE?si=5vfOrRPFC3Z0DvvS ![]() The Super Bowl isn’t just a football game - it’s the Oscars of advertising. With millions of fans glued to their screens (and their snack plates), brands are spending big to grab those precious 30 seconds of fame. At $7 million per ad, the stakes are high, but the potential payoff is higher - if they play their cards right. And hey, while we’re on the subject, let’s not forget the MVP of brand storytelling: branded merchandise. After all, what better way to keep the buzz alive long after the confetti settles? (More on that later.) Why Super Bowl Ads Are a Big Deal Last year, over 123 million people tuned in to watch the game. That’s a lot of eyeballs on your brand, and not just from consumers. As Frank Scherma of RadicalMedia explains, it’s also about wowing investors: “Reach the consumer, but also reach the investors.” Translation? A Super Bowl ad says, “Look at us! We’re big, we’re bold, and we’ve got a sense of humor.” 2025 Trends Funny or Bust People are watching the Super Bowl for touchdowns, hot wings, and laughs. Ads that go the comedic route tend to win big. Think back to Mr. Peanut’s “death” or that one-second Miller High Life ad. Why it works: Humor = memorable. But don’t stop at funny commercials. Extend the joke into your branded merchandise! A clever tagline on a tote bag or a cheeky design on a koozie keeps the laughs (and your brand) alive post-game. Mardi Gras Madness This year’s game is in New Orleans, so expect a “roaring twenties meets Mardi Gras” vibe. Jazz, beads, and all the Big Easy energy you can imagine. And here’s the kicker: even if you don’t snag a $7M ad spot, you can still make noise. Experiential marketing - like on-the-ground activations - was huge at last year’s Vegas Super Bowl, and 2025 will be no different. Plus, branded merch makes the perfect party favor. Picture fans leaving the stadium with NOLA-inspired goodies featuring your logo. Celebrities + Influencers = Star Power No Super Bowl ad is complete without a celebrity cameo, right? (We see you, Cardi B and The Rock.) But now, influencers are joining the mix, bringing extra social media clout. Here’s the secret sauce: pair a big-name celeb with a relatable influencer, and you’ve got the best of both worlds - mass appeal and niche credibility. Add some limited-edition branded merch featuring your celeb campaign, and boom, instant collector’s items. Rookies Stealing the Spotlight Every year, we see new brands throwing their hats into the Super Bowl ring, and 2025 is no exception. From Häagen-Dazs to Ritz, rookie brands are making their play. The lesson here? For brands that can’t shell out for airtime, memorable merch can be just as impactful. A clever branded giveaway tied to the game (like a snack-themed product for Ritz!) can generate buzz without breaking the bank. Branded Merch Here’s the thing - a Super Bowl ad lasts 30 seconds. But branded merch? That’s a walking, talking (okay, maybe not literally) ad that keeps your story alive. A well-designed hoodie, hat, or a mug can serve as a lasting reminder of your campaign. The Super Bowl isn’t just about football - it’s about creating moments that people talk about long after the game ends. In 2025, brands are leaning into humor, cultural relevance, and creativity - and smart marketers know that branded merchandise can be the cherry on top. Keep an eye out for the trends that win big. And remember, the best campaigns don’t end with the final whistle - they live on in the hands (and closets) of your fans. What’s your favorite Super Bowl ad of all time? Let us know in the comment - and don’t forget to bring snacks. #SuperBowl #BrandedMerch #BrandedMerchandise #SuperBowlAds |
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