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Branding Playbook

IMC's view on trends, branded merchandise and corporate apparel.

Apparel That Works as Hard as You Do

12/3/2024

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How can a shirt be the secret to brand success? Spoiler: it’s not just the logo - it’s the feeling it gives your team.

I’ll never forget a client who asked for help with branded uniforms. “Our staff hates wearing them,” they admitted. Turns out, the shirts were stiff, outdated, and downright uncomfortable.

We made one small change: upgraded their fabric to breathable, moisture-wicking material. Not only did employees start wearing them willingly, but their client-facing interactions improved dramatically. 💼👕

Here’s what’s trending for 2025 in branded apparel:
👔 Hybrid Office Wear: Think polos and cardigans that look sharp on Zoom and in the office.
👕 Performance Materials: Moisture-wicking, stretchable, and stain-resistant fabrics.
🎨 Vibrant Customization: Pantone-matched embroidery for a premium feel.
🌱 Sustainable Fabrics: Imagine organic cotton that look and feel amazing.

📌 Save this post for when you’re designing your next uniform refresh!

What’s the most memorable piece of branded apparel you’ve ever received - or worn? Comment below!

​#BrandCheerCountdown #CorporateApparel #BrandedMerchandise #BrandedMerch #Branding
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  • Home
  • Product Collections
    • Apparel Collection
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    • Calendar Collection >
      • Commercial
      • Desk
      • Magnet
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    • Drinkware Collection
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    • Stationary Collection
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    • Writing Collection >
      • Executive Pens
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      • Rollerballs
      • Stylus Pens
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