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Branding Playbook

IMC's view on trends, branded merchandise and corporate apparel.

Navigating the Brand Consistency Maze

8/29/2024

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Ever feel like maintaining brand consistency across various channels is like trying to juggle flaming torches while riding a unicycle? 🎪🔥🚴‍♂️

We’ve all been there - where each channel feels like its own little kingdom with its own rules and quirks. One moment, you’re crafting a catchy Instagram post, and the next, you’re designing a detailed LinkedIn article. It’s a lot to manage, and keeping your brand voice and message consistent can sometimes feel like chasing a chameleon in a kaleidoscope!

Here are a few tips to keep your brand on point:
  1. Create a Brand Guide: Think of it as your brand’s secret playbook. From tone and color schemes to logo usage, having a guide ensures everyone on your team is playing from the same sheet of music.
  2. Regular Check-Ins: Schedule periodic reviews to see how your brand is represented across all channels. It’s like a brand health check-up!
  3. Stay Flexible: While consistency is key, be open to adapting your message to fit the unique vibe of each channel. It’s about balancing consistency with a splash of creativity!
  4. Communication is Key: Keep your team in the loop. Share updates and changes so everyone’s on the same page. After all, a well-informed team is a happy team!
Maintaining brand consistency might seem like a high-wire act, but with the right tools and team spirit, you’ll be juggling those torches like a pro in no time!

How do you keep your brand consistent across channels? Share your tips and tricks below! 👇💬
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From Thirst-Quenching to Brand-Storytelling: The Benefits of Custom Water Bottles

8/28/2024

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In the branding game, making a splash is everything. And what better way to do that than with custom water bottles? These hydration heroes aren’t just for sipping – they’re a fresh twist on marketing.
  • Practical: Water bottles are the Swiss Army knives of branded merch – practical, versatile, and always appreciated. Brand them, and you’re not just handing out a drink holder; you’re giving a daily reminder of your brand’s awesomeness.
  • Mobile Billboard Brilliance: Think of custom water bottles as mini billboards on the move. Whether they’re at the gym, in the office, or out and about, your brand gets exposure wherever they go.
  • Eco-Friendly Vibes: In today’s sustainability-savvy world, custom water bottles are the eco-warriors of marketing. By promoting reusable bottles, you’re cutting down on single-use plastic and showing your brand’s commitment to the planet.
  • Style and Substance: Custom water bottles aren’t just functional – they’re a fashion statement. With endless design possibilities, you can create a bottle that mirrors your brand’s personality.
  • Budget-Friendly H2-Oh-Yeah: Marketing can be pricey, but custom water bottles offer a cost-effective way to make a splash. They’re affordable to produce and offer long-lasting promotional benefits.
  • Branding Powerhouse: Custom water bottles don’t just quench thirst – they fuel brand loyalty. Use them as giveaways or gifts, and watch as customers, employees, and event attendees become walking billboards for your brand.
Whether you’re boosting brand visibility, championing sustainability, or just adding a splash of fun to your marketing, custom water bottles are the way to go. Dive in, make a splash, and let your brand flow.
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The Colorful World of Marketing: How Hues Shape Views

8/27/2024

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Ever wondered why certain brands just feel right? It’s not just about clever logos or catchy slogans - color is doing a lot of the heavy lifting! From the calming blues of your favorite tech brands to the fiery reds that make fast food so tempting, colors aren’t just decoration - they’re persuasion tools.

Color psychology is like the unsung hero of branding. It influences how we think, feel, and even what we buy. Want to convey trust? Think blue. Need to spark excitement? Red’s your go-to. Looking to create balance and calm? Cue the greens. 🌈

But there’s more to it than just slapping on a coat of paint. Understanding your audience’s emotions and aligning your brand’s personality with the right hues can be the difference between blending in and standing out. So, next time you see a brand’s color scheme, remember: there's a whole lot more thought behind it than meets the eye!

​How do colors impact your brand’s story? Drop your thoughts below. 👇
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Branded Merch in Media Spend Budget: The Overlooked MVP

8/26/2024

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When you think of a media spend budget, your mind probably jumps to flashy ads, social media campaigns, or even influencer partnerships.

But let's talk about the quiet MVP that's often overlooked: branded merchandise.

We’re not just talking about your typical logo-stamped pens (although, who doesn’t love a reliable pen?). I’m talking about strategic branded merchandise that becomes a memorable touchpoint in your marketing game plan.

Here’s why branded merch deserves a slice of your media budget pie:
🎯 Tangible Connections: Unlike digital ads, which can be scrolled past, a well-crafted piece of merch has staying power. It’s a tangible reminder of your brand that lives on desks, in bags, and even on kitchen counters.

💡 Long-Term Impressions: That custom water bottle or branded hoodie can stick around for months, even years! Compare that to the lifespan of an Instagram ad. Merch has the power to create lasting impressions that go beyond the click-through rate.

💪 Brand Advocacy: Branded merch turns customers into walking billboards. Imagine someone sporting your branded tee at the gym or using your mug in a Zoom meeting. Every use is an endorsement that you didn’t have to pay extra for.


​🛠️ Multi-Channel Integration: When merch is integrated into a broader campaign, it amplifies your message across channels. Send out a branded item after a digital ad campaign and watch the magic happen when your brand starts appearing both online and offline.

​
The next time you're planning your media spend, give branded merchandise the attention it deserves. It’s not just swag; it’s a powerful tool in your storytelling arsenal.
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The Power of Personalization

8/23/2024

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Ever received a gift with your name on it? Feels pretty special, right? Now, picture that with your brand’s merch!

Personalized merchandise isn’t just about slapping a name on something - it’s about crafting an emotional connection. We’ve seen firsthand how a dash of customization can transform brand storytelling.

Unique Connection: Makes the recipient feel like a VIP.
Increased Retention: People love keeping and using personalized items.
Enhanced Brand Loyalty: Strengthens the emotional bond with your brand.
Funny Story:
We helped a company personalize notebooks with employee names. One employee joked, “This notebook knows me better than my therapist!”


​Ready to make your merch unforgettable? A little personalization can make all the difference. Let’s create something special together!
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How to Make Your Merch Speak

8/22/2024

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Wouldn’t it be cool if your merch could do the talking?
Branded merchandise isn’t just stuff with logos on it - it’s a chance to tell your brand’s story in a fun and memorable way.

How to Make Your Merch Speak Up:
Design with Purpose: Every element can be a piece of your brand’s story.
Echo Your Brand’s Voice: Make sure your merch reflects your brand’s personality and values.
Add Interactive Elements: QR codes that lead to something fun or interactive take it up a notch.

​Example: 

A tech company once created USB drives that doubled as mini action figures. They weren’t just useful - they became collectible characters that added a playful twist to their brand story.

Merch doesn’t have to be just stuff - it can be a way to share your story, even through something as simple as a quirky keychain.
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