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A logo is one of the most important parts of creating a unique and recognizable brand- and our world is saturated with them! However, sometimes companies are up for a change and go for a rebrand. Sometimes these logo rebrands don’t succeed, but other times they improve on the original and then some! Keep reading for 5 great examples of logo rebrandings that simplified the original design, and why they’re so great that you might not have even noticed they changed!  1. Burger King As part of their first rebranding in 20 years, Burger King modified their classic red, yellow and blue logo! The rebranding changed not only font, but the company colors as well. This new logo resembles the original by keeping a burger shape, but also simplifies the font and imagery into just yellow and red. Sleek!  2. Starbucks Starbucks is another brand that gradually simplified their logo over the years. Beginning with the classic two-tailed mermaid, the original logo was black. As time went on, the chain began using their dark green color as well as a more graphic mermaid. Despite these changes, the logo is still recognizable through each transition- the mark of successful rebranding.
 4. Airbnb What a drastic change! Airbnb’s original logo was a lot to take in, with cursive font and a light blue and white coloring. It was not sleek and didn’t help get the brand’s mission across. Now, their new logo completely changed the brand font, colors, and even added an image! The result is a much more straightforward, simple, and appealing design.  5. Nissan
Nissan’s logo has always resembled the wheel of a car, with the shiny gray coloring and the circle around the words. In 2020, the brand simplified the design even further and changed the silver of the wheel to black lines. The font also underwent a simplification. Ambitious! Disagree with any of our faves? Have a logo you think should’ve been on the list? Saw a logo change you never even noticed? Let us know in the comments below!
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  Have you ever bought a product from a business without realizing that the product was made unsustainably, or that the business was not one you want to support? We’ve all been there, and it’s not a good feeling!
Luckily, there are a multitude of brands that focus on sustainability and giving back that you can support without feeling any guilt! By co-branding with these brands, you’re demonstrating that you care, value, and support doing good in the world. And doing good feels great. 1. Welly Water Bottles Welly collaborates with charity: water to help bring access to the 785 million people in need of clean water. Having access to water helps keep kids in school and gives women time to take charge of their futures! Welly donate 1%+ of all sales to charity: water projects that bring wells and other long-lasting clean water solutions to communities worldwide. 2. FinalStraw Single-use plastics are a disaster- polluting our lands, endangering marine ecosystems, and contaminating the food chain. FinalStraw’s mission is to create reusable Foreverables that reduce the need for plastics! They also empower individuals to change their buying habits, and raise awareness of the impacts of our everyday decisions. And, it all comes in sleek, compact, sustainable packaging! 3. Camelbak CamelBak believes that doing the right thing isn’t just good business sense, but common sense. Sustainability is in their DNA, and they’re more committed than ever. By 2025, all CamelBak products will be designed to reduce climate impact and continue to be made with the safest materials. Repurpose is CamelBak’s sustainability label, and represents thoughtful designs and creative solutions for a more sustainable life. They’re a brand dedicated to making decisions that count. 4. Soapbox Soaps Founded in 2010 with a simple mission: to empower people to change the world through everyday, quality purchases, Soapbox Soaps lives by the phrase “Soap = Hope”! For every Soapbox product you purchase, we, together, donate a bar of soap to someone in need, either state-side or abroad. Truly a company focused on giving back! 5. Eos Ingredients matter, and eos has always believed in adhering to the strictest safety standards while using the best sustainably-sourced oils, butters, and beeswax for their products. They are partnering with TerraCycle to help recycle the plastics in the spheres that hold their lip balms. In the process, they’re substantially reducing the amount of waste contributed by eos products. Finding sustainably produced and handled makeup can be a challenge, but eos is up for it! Which of these brands would be most excited to co-brand with? Let us know in the comments below! |
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