Brand Battles: When Logos Go to Court

We all know that a logo is more than just an image - it's the face of a brand. But what happens when two brands believe their logos are a little too similar?

Adidas vs. Puma
This sibling rivalry is legendary. Both Adidas and Puma were born from a family feud between the Dassler brothers, and their competitive spirit carried over into courtrooms worldwide. One notable case was Adidas challenging Puma's use of a four-stripe design, claiming it infringed on their iconic three stripes.

McDonald's vs. Burger King
The Golden Arches versus the King! This battle over trademarks and menu branding is still going strong. McDonald's has defended its logo and the brand names for products like "Big Mac," while Burger King cheekily launched campaigns that have sometimes skirted the line.

Apple vs. Prepear
Even apples can spark lawsuits! Apple took on a small meal-planning app, Prepear, because of its pear logo, claiming it looked too similar to their apple. A David vs. Goliath situation unfolded, showing how protective big companies can be over their brand symbols.

Louis Vuitton vs. Supreme
Louis Vuitton fiercely guards its iconic LV monogram and has taken legal action against brands that try to incorporate similar elements. Supreme was caught in the crosshairs when they parodied the LV logo on some merchandise.

When logos go to court, it's about more than just design - it's about identity, market share, and sometimes decades of brand equity.

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