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Branding Playbook

IMC's view on trends, branded merchandise and corporate apparel.

Branded Ink

10/3/2024

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​When Company Loyalty Gets Under Your Skin

Imagine this: You’re at the company’s annual retreat, everyone’s mingling, and suddenly, your coworker rolls up their sleeve to reveal - wait for it - a tattoo of the company logo. Yes, they’ve taken brand loyalty to the next level! But it’s not as wild as you think. In a world where brand identity has become deeply personal, some employees and customers are literally wearing their loyalty on their skin.

So, what’s behind this trend? It’s simple - when a company’s values align with its people, something special happens. Employees aren’t just working for a paycheck; they believe in the brand’s mission, culture, and vision. For some, a tattoo is the ultimate symbol of pride and belonging.

But it’s not just employees. Customers, too, are wearing their favorite brands permanently, becoming walking billboards for companies they feel deeply connected to. This is the kind of marketing that money can’t buy - pure, organic, and full of passion.

Branded tattoos are a bold move, but they speak to the power of a strong brand story and a community that people want to be part of for life.

#BrandIdentity #CompanyCulture #LoyaltyInAction #BrandedInk #Branding #BrandedMerch #BrandedMerchandise #Branding
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