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Branding Playbook

IMC's view on trends, branded merchandise and corporate apparel.

BRINGING BUYERS TOGETHER

6/7/2024

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​As someone who has seen firsthand the dynamics of purchasing within organizations, I've come to recognize the decentralized nature of acquiring branded merchandise. It's fascinating how this process involves numerous individuals across different departments, each tasked with their own procurement responsibilities.

At first glance, this decentralized approach might seem inefficient. However, there's hidden potential in connecting these groups of buyers who often share similar product needs. It's not uncommon for various departments like HR, sales, and marketing to all require similar items like t-shirts and pens for different purposes, whether it's employee initiatives or client engagements.

The challenge lies in the lack of awareness among these buyers. They often operate in silos, unaware of each other's needs and missing out on the opportunity to pool their purchasing power for better deals. This fragmented approach not only hampers efficiency but also limits our ability to leverage volume discounts from suppliers.

Imagine the savings and efficiency gains if these buyers could collaborate and consolidate their orders. By centralizing our purchasing efforts, we not only ensure that each department gets what they need but also unlock substantial volume discounts for the company as a whole.

It's clear that there's significant untapped potential in streamlining your branded merchandise procurement process. By fostering communication and collaboration among buyers, you can achieve both your individual goals and collective savings for the organization.

#BrandUnity #ConnectingCustomers #CommunityBuilding #BringingBrandsTogether
#CustomerEngagement #BrandedMerchandise #BrandedMerch

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  • Home
  • Product Collections
    • Apparel Collection
    • Bag Collection
    • Calendar Collection >
      • Commercial
      • Desk
      • Magnet
      • Planners
      • Wall
    • Drinkware Collection
    • Golf Collection
    • Housewares Collection
    • Stationary Collection
    • Technology Collection
    • Umbrella Collection
    • Writing Collection >
      • Executive Pens
      • Pencils
      • Rollerballs
      • Stylus Pens
      • Pens under $2.50
      • Pens over $2.50
  • Our Story
  • Playbook
    • Blog
    • White Papers
  • Contact