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Branding Playbook

IMC's view on trends, branded merchandise and corporate apparel.

Building Your Brand Story - WHITE paper

1/2/2025

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Picture
In an era where consumers are bombarded with countless messages and products, it's easy to get lost in the noise. But what sets truly remarkable brands apart is their ability to tell a story that resonates, inspires, and connects on a deeper level. For me, this journey began with a simple t-shirt that my grandfather, a butcher, designed and printed himself. That t-shirt wasn't just a piece of clothing; it was a symbol of his hard work, his dreams, and his passion.

This white paper is my attempt to share this vision with you, to inspire you to turn your branded merchandise into more than just products, but into storytelling tools that capture the essence of your brand.
​
I look forward to seeing the incredible stories your brands will tell through your merchandise.

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  • Home
  • Product Collections
    • Apparel Collection
    • Bag Collection
    • Calendar Collection >
      • Commercial
      • Desk
      • Magnet
      • Planners
      • Wall
    • Drinkware Collection
    • Golf Collection
    • Housewares Collection
    • Stationary Collection
    • Technology Collection
    • Umbrella Collection
    • Writing Collection >
      • Executive Pens
      • Pencils
      • Rollerballs
      • Stylus Pens
      • Pens under $2.50
      • Pens over $2.50
  • Our Story
  • Playbook
    • Blog
    • White Papers
  • Contact