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Branding Playbook

IMC's view on trends, branded merchandise and corporate apparel.

Competition Overload

9/25/2024

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Does it seem like your competitors are cranking out content non-stop, while you’re scrambling to post once a week? It’s easy to feel overwhelmed, but here’s the secret: you don’t need to keep up with the noise. Instead, stand out by focusing on what really matters—quality and connection.

1. Know Your Audience
Your audience doesn’t want more content; they want the right content. Speak to their needs, not the latest trend.
2. Quality > Quantity
A few impactful posts will do more for your brand than dozens of forgettable ones. Focus on creating content that offers real value.
3. Be Authentic
Show your audience who you are. Your unique voice will cut through the noise and create stronger connections.
4. Engage, Don’t Just Post
Content isn’t a one-way street. Engage with your followers and start meaningful conversations instead of just pushing out posts.
5. Stay Consistent
It’s not about posting all the time—just post regularly. Consistency builds trust and loyalty over time.

Don’t let content overwhelm you. Focus on making an impact with thoughtful, authentic posts that resonate with your audience.

#ContentStrategy #QualityOverQuantity #MarketingTips #StandOut #BrandingInAction #BrandedMerch #BrandedMerchandise #Branding
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  • Home
  • Product Collections
    • Apparel Collection
    • Bag Collection
    • Calendar Collection >
      • Commercial
      • Desk
      • Magnet
      • Planners
      • Wall
    • Drinkware Collection
    • Golf Collection
    • Housewares Collection
    • Stationary Collection
    • Technology Collection
    • Umbrella Collection
    • Writing Collection >
      • Executive Pens
      • Pencils
      • Rollerballs
      • Stylus Pens
      • Pens under $2.50
      • Pens over $2.50
  • Our Story
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  • Contact