E-L-G-S-E-S...WHAT?

​I have to admit - I’m not the best speller. I’ve never come close to winning a spelling bee. So, I totally understand how Philadelphia’s Mayor, Cherelle Parker, felt when she made a mistake during a press conference. She was trying to pump up the crowd by spelling out “E-A-G-L-E-S EAGLES”, like the famous team chant. But instead, she accidentally said, “E-L-G-S-E-S EAGLES.”

The internet, of course, doesn’t forget things like this. It quickly turned into a meme, and people all over Philly (and beyond) started talking about it. Then, something funny happened - people started selling shirts, hats, and other merch with the misspelled word!

Right after the video of the mayor’s mistake hit the internet, T-shirts, can coolers, and more popped up for sale.
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• A website called Pink Bike Ralph made a can cooler that pokes fun at the mayor’s spelling slip.
• Cracked Bell is selling shirts that say “Philaderpia Elgses,” “Fly Elgses Fly,” and “Go Birbs.”
• Even Barstool Sports, a major sports brand, jumped in and started selling “ELGSES” shirts.

If you scroll down on the Philly Goat website, you’ll see something important: a note that says the shirts are made only after someone orders them and might take a week or two to ship.

This is a print-on-demand business model, where sellers don’t print a bunch of shirts ahead of time. Instead, they wait until someone buys one, then they print exactly what’s needed. This way, they don’t waste money or space on shirts no one wants.

This happens a lot in the world of branded merchandise. When a funny or viral moment happens, people rush to make shirts, hoodies, and other products before the moment fades away. If the meme is a hit, they make money. If not, they don’t end up stuck with extra shirts.

When done the right way, funny moments like “E-L-G-S-E-S” can turn into big business! And with the Eagles heading to the Super Bowl, you can bet there’s even more “Elgses” merch on the way!

​#BrandedMerch #BrandedMerchandise #PrintOnDemand #SuperBowl #ELGSES

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