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Branding Playbook

IMC's view on trends, branded merchandise and corporate apparel.

How to Make Your Merch Speak

8/22/2024

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Wouldn’t it be cool if your merch could do the talking?
Branded merchandise isn’t just stuff with logos on it - it’s a chance to tell your brand’s story in a fun and memorable way.

How to Make Your Merch Speak Up:
Design with Purpose: Every element can be a piece of your brand’s story.
Echo Your Brand’s Voice: Make sure your merch reflects your brand’s personality and values.
Add Interactive Elements: QR codes that lead to something fun or interactive take it up a notch.

​Example: 

A tech company once created USB drives that doubled as mini action figures. They weren’t just useful - they became collectible characters that added a playful twist to their brand story.

Merch doesn’t have to be just stuff - it can be a way to share your story, even through something as simple as a quirky keychain.
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  • Home
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