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Branding Playbook

IMC's view on trends, branded merchandise and corporate apparel.

Integrating Branded Merchandise into Employee Wellness Programs

3/3/2025

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Employee wellness programs aren’t just a perk - they’re a strategic investment in productivity, retention, and company culture. But one often-overlooked way to enhance these initiatives is through branded merchandise.

When integrated thoughtfully, branded merch doesn’t just promote your company - it reinforces healthy habits and makes wellness programs more engaging and effective. Here’s how:

1️⃣ Encourage Movement
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Help employees stay active with branded fitness gear:
✔ Custom yoga mats for company wellness sessions
✔ Branded water bottles to promote hydration
✔ Athleisure wear that encourages movement
✔ Resistance bands for at-home or in-office workouts

2️⃣ Support Mental Well-Being
Stress management is key to a productive workforce. Consider:
✔ Mindfulness journals for self-reflection
✔ Noise-canceling headphones for better focus
✔ Stress-relief kits with essential oils or stress balls
✔ Branded blankets or comfort items to promote relaxation

3️⃣ Foster Healthy Eating Habits
Encourage better nutrition with:
✔ Portion-control meal prep containers
✔ Reusable lunch bags to promote home-cooked meals
✔ Branded smoothie shakers for on-the-go nutrition
✔ Healthy recipe books with company branding

4️⃣ Enhance Wellness for Remote & Hybrid Employees
Wellness doesn’t stop at the office. Support remote teams with:
✔ Blue light blocking glasses to reduce screen strain
✔ Ergonomic desk accessories for better posture
✔ Self-care kits with tea, candles, and relaxation tools
✔ Virtual wellness event kits for at-home participation

Making Branded Merch Work for Wellness
To maximize impact:
🔹 Align with Employee Needs – Choose products that are useful and relevant to your team’s wellness goals.
🔹Pair with Action – Distribute merch alongside wellness programs, challenges, or events to boost engagement.
🔹 Prioritize Quality – Employees will only use branded items if they’re high-quality and practical.

When done right, branded merchandise is more than just a giveaway—it’s a daily reminder of your company’s commitment to employee well-being.

Check out our deep dive.

How are you using branded merch in your wellness programs? Let’s share ideas! 👇

#EmployeeWellness #BrandedMerch #CompanyCulture #WellnessAtWork #EmployeeEngagement

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