Kleenex Rebrand

This year, Kleenex marks a century of keeping us covered - literally! To celebrate, the iconic tissue brand has unveiled a modernized visual identity courtesy of Turner Duckworth. The rebrand features a bespoke serif font inspired by - you guessed it - a case of the sniffles. It's clever, it's fresh, and it's a powerful reminder that even legacy brands need to evolve. 🌀

But what’s especially exciting about this refresh is its potential in branded merchandise.
💡 A unified design system makes Kleenex instantly recognizable across all touchpoints - from tissues to tote bags.
💡 The introduction of a crown icon is perfect for merch like mugs, apparel, or even limited-edition keepsakes.
💡 This rebrand isn’t just about aesthetics; it’s about storytelling. And storytelling is what makes branded merch memorable.

When a century-old brand like Kleenex can pull off a thoughtful rebrand, it’s proof that merchandise programs need to be as dynamic as marketing campaigns. Aligning your merch with your core story is necessary for building deeper connections with your audience.

What’s your take on this rebrand? Share your thoughts or ideas for how branded merchandise can amplify a story like this. 👇

Listen to our deep dive.

​#Kleenex #BrandedMerch #Branding

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