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Branding Playbook

IMC's view on trends, branded merchandise and corporate apparel.

The Impact of Good Design: How design influences brand perception

9/3/2024

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Let’s talk about design - a term that’s often thrown around like confetti, but how often do we stop to appreciate its true power? Good design isn’t just about making things pretty; it’s about creating a brand experience that sticks. Imagine your favorite brand. Now, think about why it stands out. Chances are, it’s not just the product or service - it’s the design.

From the color scheme to the font choice, every little design element is a silent messenger, speaking volumes about a brand’s personality. Ever walked into a store or opened a package that just felt right? That’s good design working its magic, subtly influencing your perception and building trust without saying a word.
But here’s the kicker: Good design isn’t just for the big players. Whether you’re a startup or an industry giant, investing in thoughtful design can be a game-changer. It turns heads, engages audiences, and - most importantly - leaves a lasting impression.

So, the next time you’re reviewing your brand’s visuals, remember that design isn’t just a garnish - it’s the main course. 🍽️

What’s the best-designed brand you’ve seen recently? Share below! 👇
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  • Home
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    • Calendar Collection >
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