![]() 10 - Broadcast & Print Advertising Branded merch that tie into an overall campaign create long-term residual exposure and help consumers pay attention to thematic visuals in ads. 9 - Public Relations Clever branded products can make media kits intriguing and hype special events or dress up presentations. The interactive aspects of merch can strengthen press relationships. 8 - Online Advertising Products decorated with a website address or QR code serve as “direct messages” to recipients in various locations. Targeted reminders like desktop items—pen holders, wireless chargers, mousepads, etc.—provide constant direction to a desired website. 7 - Direct-Response Advertising Using branded merchandise as incentives can motivate the target audience toward a desired action, creating opportunities to build a prospect database or increase business with current clients. 6 - Consumer & Trade Promotions Consumers love free offers. Generate action through sweepstakes or contests, build traffic with premiums or incentives, and complement collateral materials by carrying through a theme. Carefully chosen and applied prizes, rewards, and giveaways can be powerful motivators. 5 - Employee Communication/Motivation Branded products can bring enhanced attention to corporate activities, safety concerns, rule changes, new prices, etc. When used as gifts or rewards, they foster a sense of appreciation and teamwork. 4 - Customer Service Branded merchandise can prompt survey completion, apologize for a service or product problem, or motivate employees to communicate with patience and a smile. 3 - Trade Shows Imprinted products create awareness of a company’s presence at a trade show. As incentives, they entice key prospects or clients to schedule visits or leave information about their business needs at a booth. A giveaway at the show serves as a reminder of a product or service. 2 - Customer Acquisition/Retention Branded merch can open doors for salespeople, warming up what would otherwise be a cold call. Once contact is made, small imprinted items can support a sales presentation. 1 - Customer Awareness/Appreciation Office-related, personal, and home-based merch keep your company prominent in clients’ minds. A small, useful gift shows appreciation for the opportunity to serve them. #BrandedMerch #BrandeMerchandise #Branding #MarketingTips #BusinessGrowth #BrandAwareness
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