top 10 uses branded merchaNDISE

​10 - Broadcast & Print Advertising
Branded merch that tie into an overall campaign create long-term residual exposure and help consumers pay attention to thematic visuals in ads.

9 - Public Relations
Clever branded products can make media kits intriguing and hype special events or dress up presentations. The interactive aspects of merch can strengthen press relationships.

8 - Online Advertising
Products decorated with a website address or QR code serve as “direct messages” to recipients in various locations. Targeted reminders like desktop items—pen holders, wireless chargers, mousepads, etc.—provide constant direction to a desired website.

7 - Direct-Response Advertising
Using branded merchandise as incentives can motivate the target audience toward a desired action, creating opportunities to build a prospect database or increase business with current clients.

6 - Consumer & Trade Promotions
Consumers love free offers. Generate action through sweepstakes or contests, build traffic with premiums or incentives, and complement collateral materials by carrying through a theme. Carefully chosen and applied prizes, rewards, and giveaways can be powerful motivators.

5 - Employee Communication/Motivation
Branded products can bring enhanced attention to corporate activities, safety concerns, rule changes, new prices, etc. When used as gifts or rewards, they foster a sense of appreciation and teamwork.

4 - Customer Service
Branded merchandise can prompt survey completion, apologize for a service or product problem, or motivate employees to communicate with patience and a smile.

3 - Trade Shows
Imprinted products create awareness of a company’s presence at a trade show. As incentives, they entice key prospects or clients to schedule visits or leave information about their business needs at a booth. A giveaway at the show serves as a reminder of a product or service.

2 - Customer Acquisition/Retention
Branded merch can open doors for salespeople, warming up what would otherwise be a cold call. Once contact is made, small imprinted items can support a sales presentation.

1 - Customer Awareness/Appreciation
Office-related, personal, and home-based merch keep your company prominent in clients’ minds. A small, useful gift shows appreciation for the opportunity to serve them.

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