What 7UP’s Bold Rebrand Can Teach Us About the Power of Branded Merchandise

When was the last time a soda rebrand actually made you stop and think? 7UP’s 2023 redesign has done just that - sparking conversation, refreshing its brand, and setting a new standard for simplicity and impact. But there’s a bigger lesson here, especially for companies investing in branded merchandise.

The 7UP Rebrand: More Than a New Look

PepsiCo’s overhaul of 7UP isn’t just about aesthetics - it’s about strategy. The brand’s updated identity leans into a modern, “uplifting” visual language, using vibrant green hues, bold typography, and minimalist design. The goal? To stay relevant in a cluttered market and reinforce what 7UP stands for.

Here’s where it gets interesting:

The same principles that make this rebrand effective are the exact ones that companies should apply to their branded merchandise.

Three Takeaways for Your Branded Merchandise Strategy

1. Simplicity is the Ultimate Power Move One of the most striking aspects of the 7UP rebrand is its clean, simple design. No excess. No clutter. Just a strong, recognizable identity that stands out.

The same goes for branded merchandise. Overcomplicated designs dilute impact. When your brand identity is streamlined and intentional - whether on apparel, drinkware, or office accessories - it becomes instantly memorable.

Ask yourself: Is my branded merchandise design clear, modern, and instantly recognizable?

2. A Fresh Look Can Reignite Interest 7UP’s redesign is its first in over a decade, and it immediately feels fresh. That’s the power of reinvention.

Brands often underestimate how much their branded merchandise affects perception. If you’re still using outdated, generic merch, it’s time for a refresh. Consider materials, color palettes, and quality - because branded merch is an extension of your identity.

When was the last time you updated your branded merchandise lineup?

3. Align Design with Brand Personality 7UP’s new look doesn’t exist in a vacuum - it aligns with its brand promise of being crisp, refreshing, and uplifting. The same thinking should apply to your branded merchandise.

If your brand is innovative and forward-thinking, your merch should reflect that. If you’re all about sustainability, your products should showcase eco-friendly materials and packaging. When there’s a disconnect between your brand’s identity and your promotional products, it weakens your overall impact.

Is your branded merchandise an authentic extension of your brand values?

7UP’s rebrand isn’t just a visual change - it’s a masterclass in staying relevant, resonating with audiences, and reinforcing identity. The same approach should be applied to your branded merchandise strategy. Because in today’s competitive landscape, every touchpoint - yes, even a T-shirt or water bottle - tells a story.

So, what’s your branded merch saying about you? 👇

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