Brand Threads

This week had actual brand decisions, made by real people, that tell you something about what a company believes.

Novak Djokovic just won the longest quarterfinal in Wimbledon history at age 39. The match that actually decided it happened off camera, months before he walked onto Centre Court.

This week gave me a fresh reminder of how fast that habit gets expensive, and how much faster the smart people get out once they figure out what they actually agreed to.

The Declaration of Independence still communicates 250 years later because 56 people knew exactly what they were putting their names on. Most branded merchandise doesn't survive a single quarter.

Cannes wrapped Friday and July 4th is Saturday. I’ve been thinking about the fact that they’re happening at the same time. The biggest creative awards show on the planet and the biggest brand opportunity in 250 years, back to back.