A logo is one of the most important parts of creating a unique and recognizable brand- and our world is saturated with them! However, sometimes companies are up for a change and go for a rebrand. Sometimes these logo rebrands don’t succeed, but other times they improve on the original and then some! Keep reading for 5 great examples of logo rebrandings that simplified the original design, and why they’re so great that you might not have even noticed they changed!
1. Burger King
As part of their first rebranding in 20 years, Burger King modified their classic red, yellow and blue logo! The rebranding changed not only font, but the company colors as well. This new logo resembles the original by keeping a burger shape, but also simplifies the font and imagery into just yellow and red. Sleek!
Starbucks is another brand that gradually simplified their logo over the years. Beginning with the classic two-tailed mermaid, the original logo was black. As time went on, the chain began using their dark green color as well as a more graphic mermaid. Despite these changes, the logo is still recognizable through each transition- the mark of successful rebranding.
What a drastic change! Airbnb’s original logo was a lot to take in, with cursive font and a light blue and white coloring. It was not sleek and didn’t help get the brand’s mission across. Now, their new logo completely changed the brand font, colors, and even added an image! The result is a much more straightforward, simple, and appealing design.
Nissan’s logo has always resembled the wheel of a car, with the shiny gray coloring and the circle around the words. In 2020, the brand simplified the design even further and changed the silver of the wheel to black lines. The font also underwent a simplification. Ambitious!
Disagree with any of our faves? Have a logo you think should’ve been on the list? Saw a logo change you never even noticed? Let us know in the comments below!