 In today's competitive job market, attracting and retaining top talent is more challenging than ever. Forget the old-school 'benefits' – today's employees are looking for something more. They want to work for a company with a soul, a culture that resonates with them, and a brand they're proud to represent. Enter: branded merchandise.
In this white paper, we'll explore how to go beyond generic swag and create a branded merchandise program that truly elevates your employee brand. Get ready to discover how to turn those simple items into powerful tools for attracting top talent, boosting morale, and building a workplace where employees feel valued and appreciated.
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 This year, Kleenex marks a century of keeping us covered - literally! To celebrate, the iconic tissue brand has unveiled a modernized visual identity courtesy of Turner Duckworth. The rebrand features a bespoke serif font inspired by - you guessed it - a case of the sniffles. It's clever, it's fresh, and it's a powerful reminder that even legacy brands need to evolve. 🌀
But what’s especially exciting about this refresh is its potential in branded merchandise. 💡 A unified design system makes Kleenex instantly recognizable across all touchpoints - from tissues to tote bags. 💡 The introduction of a crown icon is perfect for merch like mugs, apparel, or even limited-edition keepsakes. 💡 This rebrand isn’t just about aesthetics; it’s about storytelling. And storytelling is what makes branded merch memorable. When a century-old brand like Kleenex can pull off a thoughtful rebrand, it’s proof that merchandise programs need to be as dynamic as marketing campaigns. Aligning your merch with your core story is necessary for building deeper connections with your audience. What’s your take on this rebrand? Share your thoughts or ideas for how branded merchandise can amplify a story like this. 👇 Listen to our deep dive. #Kleenex #BrandedMerch #Branding  In a move as understated as Clark Kent swapping his glasses for a cape, Walmart has introduced its first new logo in over a decade. This isn’t just a refresh; it’s a story - a bold, literal one. If the revamped design looks like the brand team fell in love with the "Ctrl + B" shortcut, think again. This makeover is a deliberate nod to Walmart’s roots while pushing its branding into the future.
A Trip Down Memory Lane This redesign marks Walmart’s first since 2008 when it dropped the star from the middle of its name. The new look takes its cue from the past, specifically from a Walmart trucker hat that founder Sam Walton sported almost 40 years ago. Yes, you read that right - a BRANDED trucker hat. Talk about finding inspiration in the most unexpected places. But don’t mistake nostalgia for stagnation. The revamped design, with its bolder font and beefier logo, strikes a balance between honoring the company’s heritage and signaling that Walmart is still a forward-thinking retail powerhouse. Brightening Up the Blues Walmart has also retired its old, muted blue font and storefronts in favor of a vibrant, modern hue it calls True Blue. The brighter color feels fresh, approachable, and optimistic - a fitting choice for a brand focused on staying accessible and relevant in an ever-changing retail landscape. Even the iconic spark design got a glow-up. Now chunkier and more pronounced, the spark reinforces Walmart’s role as a beacon of convenience and value for shoppers across the globe. The updated branding began rolling out in October 2023, starting with the Walmart store in Springdale, Arkansas, a symbolic nod to the retailer’s roots. Since then, the new look has slowly been making its way across the country, blending nostalgia and modernity in every aisle. Why a Refresh Now? So, why the timing? As the retail landscape grows more competitive, Walmart is making a statement: it’s not just keeping pace with rivals like Target and Amazon - it’s setting the bar. A new look is more than just a visual change; it’s a strategic move. Walmart’s brand refresh aligns with its broader transformation as it appeals to a growing base of high-income shoppers who might once have preferred competitors. The numbers speak for themselves:
The spike in online sales is particularly noteworthy, fueled by Walmart’s growing omnichannel approach. With services like curbside pickup, delivery, and an expanded e-commerce platform, the retail giant is proving it can meet modern shoppers where they are - both figuratively and literally. Branding: More Than a Logo Branding is about more than just a pretty logo. It’s about telling a story, building trust, and connecting with your audience on a deeper level. Walmart’s refreshed look encapsulates all of that. By leaning into its heritage while embracing a bolder, more modern aesthetic, Walmart is reinforcing its identity as a brand that’s both familiar and forward-thinking. The design says, “We’ve been here for decades, and we’re not going anywhere - but we’re not afraid to evolve.” A Fresh Look, A Fresh Perspective This redesign isn’t just about standing out on storefronts or in ads. It’s about cementing Walmart’s position as a leader in the retail world. The updated logo and color scheme reflect Walmart’s ongoing commitment to innovation, accessibility, and - most importantly - its customers. From the boardroom to the checkout lane, Walmart’s new branding is a reminder that even giants can find ways to grow. So, what do you think of Walmart’s new look? Does it strike the right balance between nostalgia and innovation? Is it bold enough to spark a conversation? Let’s hear your thoughts in the comments below! After all, branding isn’t just about what a company says - it’s about how it makes us feel. Listen to our deep dive. #Branding #BrandedMerch #Walmart #Rebrand  Remember the glorious days of the dial-up modem? The sweet symphony of beeps, boops, and that legendary phrase: “You’ve got mail”? Guess what - AOL is still alive and kicking in 2025!
Yes, AOL Desktop Gold is here for all you digital romantics out there, and it’s exactly as charming as it sounds. YouTuber Michael MJD recently took us on a virtual time machine ride, showcasing AOL's current desktop browser, aptly named AOL Desktop Gold. Here's the deal:
Why is AOL still around? Because they’ve mastered the art of nostalgia in branding. They’re not just selling a browser; they’re selling a feeling - a throwback to the simpler, dial-up days of the internet. For brands, this is a masterclass in tapping into your audience’s fond memories. Nostalgia isn’t just a trip down memory lane; it’s a powerful tool to create emotional connections and stand out in a crowded market. By tapping into fond memories, brands can evoke emotions that resonate deeply with users, creating a loyal customer base that values both functionality and sentimentality. So, if you're feeling a bit nostalgic and want to experience the internet with a retro twist, AOL Desktop Gold might just be your next digital adventure. Want more insight? Listen to our deep dive. What are your thoughts on brands that lean into nostalgia? Share in the comments! #Branding #Nostalgia  Let’s face it: standing out in today’s fast-paced world feels like trying to shout over a jet engine. For businesses, the challenge isn’t just being seen - it’s being remembered. And that’s where branded merch steps in. But here’s the thing: it’s no longer about slapping your logo on a stress ball and calling it a day.
The real magic lies in meaningful merch. Branded merchandise has grown up. They’re no longer just freebies - they’re your brand’s storytellers. From sparking connections to solidifying your identity, meaningful merch can elevate your marketing game and leave a lasting impression. 📌 Build Real ConnectionsIn a world bombarded by ads, physical merch items create a real connection. A sleek tote bag, a cozy hoodie, or a custom mug isn’t just a product - it’s a touchpoint. By choosing items that align with your audience’s lifestyle and values, you’re saying, We get you. And trust us, people notice. 📌 Reflect Your Brand IdentityIt’s not about the product - it’s about the purpose. A minimalist water bottle screams sustainability. A tech gadget whispers innovation. Whatever you choose, it should feel like a natural extension of your brand. Meaningful merch tells your story without saying a word. 📌 Create Wow-Worthy ExperiencesWhat makes merch unforgettable? Creativity, utility, and a touch of surprise. Imagine receiving a notebook that doubles as a phone holder or a reusable lunch set that champions sustainability. It’s not just merch - it’s an experience. (And yes, they’ll Instagram it.) 📌 Drive Real ResultsAt the end of the day, branded merchandise aren’t just about goodwill - they’re about impact. Whether you want to boost brand awareness, spark sales, or deepen loyalty, the right merch can get the job done. Think strategically, and your products will work harder than ever for your brand. When you choose meaningful merch, you’re not just handing out merchandise - you’re making a statement. You’re saying, Our brand is thoughtful, intentional, and connected to what matters. So next time you’re planning, don’t just think about what to give. Think about why you’re giving it. 💡 What’s the most impactful merch you’ve ever received? Let’s hear it in the comments!  Most AI-generated ads are, well, awful. They’re obsessed with showcasing shiny new tech, often at the expense of creativity. The result? A barrage of ads that look eerily similar, feel overly tactical, and lack any real soul.
But then, there’s KitKat. KitKat’s campaign flips the script on AI advertising by doing something genius - it leans into its iconic long-term creative platform, “Have a break, have a KitKat.” Instead of a flashy, one-off execution, it uses AI to underscore its enduring message: everyone (even AI) needs a break. Why This Works What sets this campaign apart is its simplicity and resonance. By staying true to its roots, KitKat has:
AI Takes a Break (and Delivers Better Results) The campaign’s cleverness lies in its execution. Drawing inspiration from Google DeepMind research, which found that even AI performs better after a pause, KitKat applied its tagline to the digital realm. The result? A playful twist on AI prompts like, “Have a break, then…” leading to more accurate and thoughtful outputs. By connecting its timeless slogan with a modern cultural insight, KitKat proves the power of a strong idea platform. It’s a masterclass in how to keep a brand relevant while honoring its legacy. According to Courage, the Toronto agency behind the campaign, the message is simple yet profound: breaks benefit everyone, even artificial intelligence. A Tongue-in-Cheek Jab at AI The campaign also pokes fun at the very idea of AI replacing creative jobs. By generating hilariously flawed ads - complete with robotic-sounding text, distorted visuals, and six-fingered hands - KitKat shows that while AI might be advancing rapidly, it’s not quite ready to take over the creative reins. Joel Holtby, co-founder and CCO of Courage, sums it up perfectly: “‘Have AI Break’ connects one of the most enduring brand platforms in advertising to something deeply relevant in culture. It reminds us that no matter how much things change, taking a break makes everything better.” The Takeaway KitKat’s latest campaign is a refreshing reminder that great advertising doesn’t chase trends; it builds on timeless truths. By blending humor, cultural relevance, and its iconic tagline, KitKat proves that even in an AI-driven world, creativity and authenticity still reign supreme. So, the next time you’re feeling overwhelmed - or your AI assistant starts glitching - remember: “Have a break, have a KitKat.” Even AI agrees. https://youtu.be/UpqYy4g0wHE?si=5vfOrRPFC3Z0DvvS  The Super Bowl isn’t just a football game - it’s the Oscars of advertising. With millions of fans glued to their screens (and their snack plates), brands are spending big to grab those precious 30 seconds of fame. At $7 million per ad, the stakes are high, but the potential payoff is higher - if they play their cards right.
And hey, while we’re on the subject, let’s not forget the MVP of brand storytelling: branded merchandise. After all, what better way to keep the buzz alive long after the confetti settles? (More on that later.) Why Super Bowl Ads Are a Big Deal Last year, over 123 million people tuned in to watch the game. That’s a lot of eyeballs on your brand, and not just from consumers. As Frank Scherma of RadicalMedia explains, it’s also about wowing investors: “Reach the consumer, but also reach the investors.” Translation? A Super Bowl ad says, “Look at us! We’re big, we’re bold, and we’ve got a sense of humor.” 2025 Trends Funny or Bust People are watching the Super Bowl for touchdowns, hot wings, and laughs. Ads that go the comedic route tend to win big. Think back to Mr. Peanut’s “death” or that one-second Miller High Life ad. Why it works: Humor = memorable. But don’t stop at funny commercials. Extend the joke into your branded merchandise! A clever tagline on a tote bag or a cheeky design on a koozie keeps the laughs (and your brand) alive post-game. Mardi Gras Madness This year’s game is in New Orleans, so expect a “roaring twenties meets Mardi Gras” vibe. Jazz, beads, and all the Big Easy energy you can imagine. And here’s the kicker: even if you don’t snag a $7M ad spot, you can still make noise. Experiential marketing - like on-the-ground activations - was huge at last year’s Vegas Super Bowl, and 2025 will be no different. Plus, branded merch makes the perfect party favor. Picture fans leaving the stadium with NOLA-inspired goodies featuring your logo. Celebrities + Influencers = Star Power No Super Bowl ad is complete without a celebrity cameo, right? (We see you, Cardi B and The Rock.) But now, influencers are joining the mix, bringing extra social media clout. Here’s the secret sauce: pair a big-name celeb with a relatable influencer, and you’ve got the best of both worlds - mass appeal and niche credibility. Add some limited-edition branded merch featuring your celeb campaign, and boom, instant collector’s items. Rookies Stealing the Spotlight Every year, we see new brands throwing their hats into the Super Bowl ring, and 2025 is no exception. From Häagen-Dazs to Ritz, rookie brands are making their play. The lesson here? For brands that can’t shell out for airtime, memorable merch can be just as impactful. A clever branded giveaway tied to the game (like a snack-themed product for Ritz!) can generate buzz without breaking the bank. Branded Merch Here’s the thing - a Super Bowl ad lasts 30 seconds. But branded merch? That’s a walking, talking (okay, maybe not literally) ad that keeps your story alive. A well-designed hoodie, hat, or a mug can serve as a lasting reminder of your campaign. The Super Bowl isn’t just about football - it’s about creating moments that people talk about long after the game ends. In 2025, brands are leaning into humor, cultural relevance, and creativity - and smart marketers know that branded merchandise can be the cherry on top. Keep an eye out for the trends that win big. And remember, the best campaigns don’t end with the final whistle - they live on in the hands (and closets) of your fans. What’s your favorite Super Bowl ad of all time? Let us know in the comment - and don’t forget to bring snacks. #SuperBowl #BrandedMerch #BrandedMerchandise #SuperBowlAds  When the news dropped that Native - known for its all-natural, eco-friendly personal care products - teamed up with Dunkin’, the home of sugary donuts and caffeinated indulgence, it left me scratching my head. At first glance, this partnership feels like mixing kale smoothies with caramel macchiatos. But is there more to this seemingly odd pairing than meets the eye?
The Players in This Unexpected DuoNative Native🌿is a beloved brand championing clean ingredients, sustainable packaging, and transparency. With products ranging from deodorants to body washes, its eco-friendly ethos resonates with conscious consumers. It’s a brand you’d associate with farmer’s markets, yoga studios, and morning matcha - not a drive-thru donut shop. Dunkin’🍩 Dunkin’, on the other hand, has built its empire on coffee, donuts, and fast, feel-good indulgence. Its bright orange branding and sugary offerings scream "grab-and-go convenience," not "slow down and savor." It’s a quintessential American staple, a brand rooted in everyday indulgence rather than mindful consumption. Why This Collaboration Feels… Unexpected On the surface, the Native x Dunkin’ partnership feels like a branding mismatch. Here’s why:
Or Is It Actually Brilliant? While it’s easy to critique this collab, there’s a case for why it might be a genius marketing play:
Your Turn: Marketing Win or Miss? Is this a case of “any press is good press,” or are Native and Dunkin’ trying to force a connection that doesn’t exist? We’d love to hear your take! Is this a marketing flop, or are we underestimating the brilliance behind this bold move? Drop your thoughts in the comments below - let’s discuss! #MarketingStrategy #NativeAndDunkin #UnexpectedCollabs #MarketingBuzz #BrandPartnerships  In an era where consumers are bombarded with countless messages and products, it's easy to get lost in the noise. But what sets truly remarkable brands apart is their ability to tell a story that resonates, inspires, and connects on a deeper level. For me, this journey began with a simple t-shirt that my grandfather, a butcher, designed and printed himself. That t-shirt wasn't just a piece of clothing; it was a symbol of his hard work, his dreams, and his passion.
This white paper is my attempt to share this vision with you, to inspire you to turn your branded merchandise into more than just products, but into storytelling tools that capture the essence of your brand. I look forward to seeing the incredible stories your brands will tell through your merchandise. |
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