Refresh or Rebrand?

I've been working with a bunch of clients lately figure out if they need a brand refresh or a full rebrand. It's a big decision, so I wanted to share some thoughts.

For me, it's all about understanding your brand's unique story and goals. A brand refresh is like giving your home a fresh coat of paint. It’s still your house but with updated vibes - maybe a new logo, modern colors, or a fresh tagline. You’re tweaking what works to keep it relevant.

On the other hand, a rebrand is like moving to a new neighborhood. You’re rethinking everything: who you are, how you show up, and even what you stand for. It’s bold, but sometimes that’s what’s needed to hit reset. 🤯

So, when do you know which one to choose?

• Brand Refresh: If your brand is still strong but just needs a little update to feel fresh and modern, a refresh is a good option.
• Rebrand: If your business has changed significantly, or if your current brand isn't resonating with your target audience anymore, a rebrand might be necessary.

What do you think? Have you ever gone through a brand refresh or rebrand? Share your experience in the comments! 👇

​#branding #brandedmerch #brandedmerchandise