Securing Internal Buy-In

Why Your Brand Story Needs More Than Just You!
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So, you’ve crafted the perfect brand story. It’s compelling, authentic, and oozing with personality. You know it’ll connect with customers. But there’s one tiny problem…your internal stakeholders aren’t on the same page. 😬

Getting everyone internally to buy into brand storytelling can feel like herding cats—if those cats were also very opinionated about ROI. 🐱💼 But here’s the thing: brand storytelling isn’t just a “marketing thing”; it’s a business thing. When everyone is aligned on the story, magic happens.✨

Here are a few tips to get that internal buy-in without breaking into a sweat:

1. Start with WHY. Don’t just explain what the brand story is—show why it matters to the company’s overall goals. Connect the dots to revenue, employee engagement, and long-term growth.
2. Bring the data. Numbers still speak volumes! Show examples of companies that nailed storytelling and the impact it had on their bottom line. A little case study goes a long way. 📊
3. Involve them early. Don’t unveil the brand story like a grand surprise. Involve key stakeholders in the process from the get-go. If they feel like they’ve had a hand in shaping it, they’re more likely to back it.
4. Make it personal. Show how the brand story isn’t just a corporate spiel but something that represents the team’s values, mission, and passion. When people feel personally connected to the story, they become its biggest advocates.

Remember, getting internal buy-in isn’t just about making everyone believe in the brand story—it’s about turning them into champions of it. And once you’ve got that, your story doesn’t just live in the marketing department; it becomes a part of the company’s DNA. 💡