The Essential Brand Audit Checklist

​When was the last time you really took a step back to look at your brand? A quick brand audit can reveal a lot about how you’re being perceived. Here’s my go-to checklist for making sure brands stay sharp and connected with their audience:

1. Know Your Audience  
Are you reaching the people you set out to serve? Look at who’s engaging with your content and if their needs still match your brand’s message.

2. Check Visual Consistency  
Do your logo, colors, and fonts stay consistent across platforms? Even small changes can weaken brand recognition.

3. Review Content Quality  
Take a scroll through your recent posts. Is the tone right? Is it engaging? Quality content builds trust.

4. Listen to Feedback  
Scan through customer reviews and comments. Any patterns? Feedback is a goldmine for spotting perception gaps.

5. Spot the Competition  
Are you standing out? Understand what makes you unique and make sure it’s front and center.

6. Revisit Your Mission  
Is your brand’s story still relevant? Your audience wants to connect with a purpose - make sure yours is clear.

7. Optimize Your Online Presence  
Run an SEO check to see if your brand is easy to find and accurately represented.

These simple steps help keep your brand fresh, consistent, and aligned with what your audience really wants. 

#Branding #BrandedMerch #BrandedMerchandise