Brand Threads

Three Rejections, One Welcome Kit, 87% Acceptance Rate

What happens when you make your values tangible instead of trendier

Domino's Just Bet $20 Billion on Pretty Boxes

Kate Trumbull, Domino’s CMO, had a problem most CMOs dream about. Her brand was printing money. Thirteen straight years of growth. Nearly $20 billion in sales. Digital orders up 85%. They’d beaten Pizza Hut so badly it wasn’t even close anymore.

The $15,000 Order I Turned Down

10.14.25 08:39 PM - Comment(s)

The guy on the phone sounded friendly enough. “We need some cheap swag for a trade show next month. What’s your best price on tote bags?”

Lines Formed for Free Hats. Did Revenue Follow?

10.06.25 09:33 AM - Comment(s)

Lines formed. Hashtags trended. AI influencers posted. Recipients shared photos and talked about the quality. Everyone called it a win for community building and brand awareness.

That $50 Gift Card? It's Costing You Real Money.

10.06.25 08:54 AM - Comment(s)

I Got 23 Gifts Last Year. I Remember One.

Last year I got 23 corporate gifts from vendors.

Amazon cards. Starbucks cards. A few wine bottles.

I used them all within a week. Can't remember who sent a single one.

But three years ago, a consultant sent me a custom powerbank. I still use it. His name comes ...

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