It's time to refresh your color palette and stay ahead of the trends. In the world of branded merchandise, staying ahead of the curve is essential. Colors have a profound impact on consumer perception and can significantly influence purchasing decisions. Whether you're designing custom merch or revamping your brand's visual identity, incorporating these trending colors can help you connect with your audience and make a statement.
It might be the peak of summer, but the upcoming school year is just around the corner! It’s never too late to prepare for school, especially with the long lists of supplies that students need. With the way technology is advancing, every year there’s a new gadget or accessory that’s added to the list.
Pew Research says that the vast majority of Americans, over 97%, now own a mobile phone. This means that phone accessories are one of the most universally in-demand products in the world! What products are students looking for to use on their phones? Stay on top of the trends!
Not only are all of these items super useful for students, but they’re brandable as well! Interested in one of these products? Visit our website for more information!
A logo is one of the most important parts of creating a unique and recognizable brand- and our world is saturated with them! However, sometimes companies are up for a change and go for a rebrand. Sometimes these logo rebrands don’t succeed, but other times they improve on the original and then some! Keep reading for 5 great examples of logo rebrandings that simplified the original design, and why they’re so great that you might not have even noticed they changed!
1. Burger King
As part of their first rebranding in 20 years, Burger King modified their classic red, yellow and blue logo! The rebranding changed not only font, but the company colors as well. This new logo resembles the original by keeping a burger shape, but also simplifies the font and imagery into just yellow and red. Sleek!
Starbucks is another brand that gradually simplified their logo over the years. Beginning with the classic two-tailed mermaid, the original logo was black. As time went on, the chain began using their dark green color as well as a more graphic mermaid. Despite these changes, the logo is still recognizable through each transition- the mark of successful rebranding.
What a drastic change! Airbnb’s original logo was a lot to take in, with cursive font and a light blue and white coloring. It was not sleek and didn’t help get the brand’s mission across. Now, their new logo completely changed the brand font, colors, and even added an image! The result is a much more straightforward, simple, and appealing design.
Nissan’s logo has always resembled the wheel of a car, with the shiny gray coloring and the circle around the words. In 2020, the brand simplified the design even further and changed the silver of the wheel to black lines. The font also underwent a simplification. Ambitious!
Disagree with any of our faves? Have a logo you think should’ve been on the list? Saw a logo change you never even noticed? Let us know in the comments below!
Have you ever bought a product from a business without realizing that the product was made unsustainably, or that the business was not one you want to support? We’ve all been there, and it’s not a good feeling!
Luckily, there are a multitude of brands that focus on sustainability and giving back that you can support without feeling any guilt! By co-branding with these brands, you’re demonstrating that you care, value, and support doing good in the world. And doing good feels great.
1. Welly Water Bottles
Welly collaborates with charity: water to help bring access to the 785 million people in need of clean water. Having access to water helps keep kids in school and gives women time to take charge of their futures!
Welly donate 1%+ of all sales to charity: water projects that bring wells and other long-lasting clean water solutions to communities worldwide.
Single-use plastics are a disaster- polluting our lands, endangering marine ecosystems, and contaminating the food chain. FinalStraw’s mission is to create reusable Foreverables that reduce the need for plastics! They also empower individuals to change their buying habits, and raise awareness of the impacts of our everyday decisions. And, it all comes in sleek, compact, sustainable packaging!
CamelBak believes that doing the right thing isn’t just good business sense, but common sense. Sustainability is in their DNA, and they’re more committed than ever. By 2025, all CamelBak products will be designed to reduce climate impact and continue to be made with the safest materials.
Repurpose is CamelBak’s sustainability label, and represents thoughtful designs and creative solutions for a more sustainable life. They’re a brand dedicated to making decisions that count.
4. Soapbox Soaps
Founded in 2010 with a simple mission: to empower people to change the world through everyday, quality purchases, Soapbox Soaps lives by the phrase “Soap = Hope”! For every Soapbox product you purchase, we, together, donate a bar of soap to someone in need, either state-side or abroad. Truly a company focused on giving back!
Ingredients matter, and eos has always believed in adhering to the strictest safety standards while using the best sustainably-sourced oils, butters, and beeswax for their products.
They are partnering with TerraCycle to help recycle the plastics in the spheres that hold their lip balms. In the process, they’re substantially reducing the amount of waste contributed by eos products. Finding sustainably produced and handled makeup can be a challenge, but eos is up for it!
Which of these brands would be most excited to co-brand with? Let us know in the comments below!
Due to the pandemic, most employees are working from home. However, many of these employees are not prepared for full-time work from home. Here are some ways you can help support workers that may be new to working away from the office.
Give them the technology and tools they need
Video and messaging tools like Skype and Zoom are more common than ever in the workplace, but these tools can be utilized to allow remote employees to meet ‘face-to-face’, even if they are not in the same location. Encouraging everyone to use the video features can increase personal connection and help working from home feel less isolating.
Set clear goals about communication and expectations
Setting clear goals and expectations can help manage the stress of working from home. Let them know you trust them to do their work. Schedule regular video meetings for teams so they can communicate with each other and make sure everyone is on the same page. Feeling out of the loop can be extremely demotivating and can also cause anxiety in workers that are used to frequent in-person collaboration.
Stick to these regular meetings and avoid micro-managing
For supervisors that are not used to managing remote workers, it can be challenging not knowing exactly what your team is up to at all times. However, it is important to demonstrate that you trust them to get the job done.
Respect work-life balance
If everyone on your team is now working remotely, it can often be a struggle to separate work-life from their home-life. It is important to set clear expectations about hours you expect them to be working, what flexibility might be OK and that you do not expect them to go beyond their regular.
Appreciate everyone’s unique situation
Working from home can be different for everyone. Maybe some employees have room for a dedicated office or workspace. Others may live in a studio apartment without much room for their work life to invade their living space. If they are working at home due to the virus, maybe their children are home as well. This can be difficult, and you should have some empathy for everyone’s situation.
The Takeaway: Support and Appreciation goes a long way
The most important thing to takeaway from this is that your employees should feel supported (tech tools, clear communication) and appreciated (with clear boundaries, trust them to do their jobs).
You can let them know their work and effort during these difficult times is appreciated. Maybe send them a gift or other token of appreciation. Or maybe some branded merchandise that can help them be more productive while at-home. These types of signs of appreciation can let your employees know that you care and understand that they are working hard.
Work hard. Play hard. When you need a sport shirt that is going to stand up to long days of work or play, choose a performance polo. Unlike cotton shirts that absorb and hold perspiration leaving your shirt wet and heavy, performance polos pull moisture to the surface of the fabric where it quickly evaporates leaving you cool, dry and comfortable.
Welcome to the NEW blog of Imprint Marketing Concepts...Branding Playbook! We figured with a new logo and website, it would be the perfect time to start a blog. What can you expect? We like to think that we're branded merchandise and corporate apparel experts, so we're going to show you the latest and greatest trends, ideas, brands, and products. Bookmark this page and check back often so you don’t miss any exciting updates!
Why the new logo?
It was time for a new, fresh, and more modern look…for a simple reason. We want our brand to reflect our company culture and also our commitment to you – to bring you the solutions you have come to expect from us with uncompromising product quality and the very best customer service.
Why name the blog Branding Playbook?
NFL playbooks are known for being incredibly detailed. They outline everything, from blocking packages for every type of defensive alignment imaginable to executing an end-around or draw play. Keeping all of the moving parts running smoothly is only possible if you have a plan in place. That's where we come in. When working on your projects, we provide that extensive playbook to ensure that everything goes as planned. So, it was a "no-brainer" that we go with Branding Playbook.
If you have ANY questions – don’t hesitate to email or call a member of our team. We look forward to working with you in 2019 and beyond!