In a world where marketing trends come and go faster than you can say "retweet," it's reassuring to know that some tried-and-true classics of marketing are still as effective as ever. From branded merch to good old print ads, these retro strategies are like cool kids who never go out of style. 1. Merch that Matters: In a sea of digital noise, physical items like branded merch stand out like a disco ball at a punk concert. Whether it's a t-shirt, a slick water bottle, or a handy tote bag, these goodies stick around, giving your brand more exposure than a Kardashian at a selfie convention. 2. Personal Touches: In a world of automated emails and chatbots, a personal touch can go a long way. Sending a handwritten note along with a branded gift shows you care, and it's a surefire way to make a lasting impression. Plus, who doesn't love getting snail mail that's not a bill? 3. Nostalgia Sells: Remember the good ol' days when phones had cords and MTV played music videos? Nostalgia is a powerful marketing tool that can transport your audience back to simpler times. Whether it's a retro logo or a nod to a classic TV show, tapping into nostalgia can create an emotional connection that's stronger than your morning coffee. 4. Print Ain't Dead: In a world of swipes and scrolls, print media is the unsung hero of marketing. There's something special about flipping through a glossy magazine or finding a surprise in your mailbox that no amount of pixels can replicate. Plus, it's the perfect excuse to break out your collection of novelty bookmarks. 5. Consistency… Consistency: Just like your grandma's secret cookie recipe, consistency is key in marketing. By maintaining a consistent brand image across all channels, you build trust with your audience and establish a strong brand identity that's as reliable as your favorite pair of jeans. So, before you go all-in on the latest marketing fad, take a page from the past and give old-school tactics a spin. Whether it's rocking some rad merch or sending out snail mail with flair, these retro strategies are sure to make your brand stand out in a world full of digital noise. Who says you can't teach an old dog new tricks?
0 Comments
Welcome to the green side of branded merchandise, where sustainability meets style and fun! At IMC, we're not just about promoting your brand; we're also passionate about saving the planet one sustainable product at a time. It's not just about saving the planet - it's about having a blast while doing it! Let's face it, talking about sustainability can sometimes feel like watching paint dry. But guess what? It's actually super important! Gone are the days of boring, bland eco-friendly products. From reusable bamboo coffee cups to funky recycled tote bags, we've got everything you need to make a statement while saving the planet. By choosing sustainable products, we're not just saving the planet; we're also making sure we have a planet to party on for years to come. Plus, who doesn't love feeling like a superhero every time they rock their eco-friendly gear? Who says saving the planet has to be serious all the time? We believe in the power of humor to inspire change. Whether it's a witty slogan on a recycled t-shirt or a clever eco-friendly pun on a reusable tote bag, your branded merchandise is guaranteed to bring a smile to your face - and maybe even a snort of laughter! We believe that small changes can lead to big results. Whether you're a small business looking to make a big impact or a corporate giant ready to go green, we've got the perfect eco-friendly merch to suit your needs. So, what are you waiting for? Let's save the planet, one t-shirt at a time! Have you heard about "brand image?" It's like the secret sauce that makes your brand stand out in a sea of competitors. We're about to unravel this mystery with four tips that'll have your brand image soaring higher than a superhero with a jetpack!
Due to the pandemic, most employees are working from home. However, many of these employees are not prepared for full-time work from home. Here are some ways you can help support workers that may be new to working away from the office.
Give them the technology and tools they need Video and messaging tools like Skype and Zoom are more common than ever in the workplace, but these tools can be utilized to allow remote employees to meet ‘face-to-face’, even if they are not in the same location. Encouraging everyone to use the video features can increase personal connection and help working from home feel less isolating. Set clear goals about communication and expectations Setting clear goals and expectations can help manage the stress of working from home. Let them know you trust them to do their work. Schedule regular video meetings for teams so they can communicate with each other and make sure everyone is on the same page. Feeling out of the loop can be extremely demotivating and can also cause anxiety in workers that are used to frequent in-person collaboration. Stick to these regular meetings and avoid micro-managing For supervisors that are not used to managing remote workers, it can be challenging not knowing exactly what your team is up to at all times. However, it is important to demonstrate that you trust them to get the job done. Respect work-life balance If everyone on your team is now working remotely, it can often be a struggle to separate work-life from their home-life. It is important to set clear expectations about hours you expect them to be working, what flexibility might be OK and that you do not expect them to go beyond their regular. Appreciate everyone’s unique situation Working from home can be different for everyone. Maybe some employees have room for a dedicated office or workspace. Others may live in a studio apartment without much room for their work life to invade their living space. If they are working at home due to the virus, maybe their children are home as well. This can be difficult, and you should have some empathy for everyone’s situation. The Takeaway: Support and Appreciation goes a long way The most important thing to takeaway from this is that your employees should feel supported (tech tools, clear communication) and appreciated (with clear boundaries, trust them to do their jobs). You can let them know their work and effort during these difficult times is appreciated. Maybe send them a gift or other token of appreciation. Or maybe some branded merchandise that can help them be more productive while at-home. These types of signs of appreciation can let your employees know that you care and understand that they are working hard.
Welcome to the NEW blog of Imprint Marketing Concepts...Branding Playbook! We figured with a new logo and website, it would be the perfect time to start a blog. What can you expect? We like to think that we're branded merchandise and corporate apparel experts, so we're going to show you the latest and greatest trends, ideas, brands, and products. Bookmark this page and check back often so you don’t miss any exciting updates! Why the new logo? It was time for a new, fresh, and more modern look…for a simple reason. We want our brand to reflect our company culture and also our commitment to you – to bring you the solutions you have come to expect from us with uncompromising product quality and the very best customer service. Why name the blog Branding Playbook? NFL playbooks are known for being incredibly detailed. They outline everything, from blocking packages for every type of defensive alignment imaginable to executing an end-around or draw play. Keeping all of the moving parts running smoothly is only possible if you have a plan in place. That's where we come in. When working on your projects, we provide that extensive playbook to ensure that everything goes as planned. So, it was a "no-brainer" that we go with Branding Playbook. If you have ANY questions – don’t hesitate to email or call a member of our team. We look forward to working with you in 2019 and beyond! |