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Branding Playbook

IMC's view on trends, branded merchandise and corporate apparel.

3 Phone Accessory Must-Haves For Students

7/13/2021

1 Comment

 
It might be the peak of summer, but the upcoming school year is just around the corner! It’s never too late to prepare for school, especially with the long lists of supplies that students need. With the way technology is advancing, every year there’s a new gadget or accessory that’s added to the list.

Pew Research says that the vast majority of Americans, over 97%, now own a mobile phone. This means that phone accessories are one of the most universally in-demand products in the world! What products are students looking for to use on their phones? Stay on top of the trends! 
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1.Hydration Charging Station

​Pictured above, this incredible water bottle mixes two impossible things: liquid and technology! The Hydration Charging Station contains a built-in power bank with a wireless charging pad in the base. With this product, not only will you never be thirsty, but you'll never need a phone charger as well. Handy for any and all students going about their day!


2. KANGA Backstrap Wallet

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Phone wallets are basically a necessity for high school and college students in order to keep their student IDs on them at all times. Instead of having to drag the card out of their bag, how about a handy and stylish phone wallet? It can store up to 3 cards, allowing for both ID and bank cards to be held in one place. Unlike phone wallets that adhere to your phone case, this one is removable, great for use and reuse!


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3.KURV Stand Mobile Phone Stand

Pop sockets might be useful for holding up your phone, but, much like most phone wallets, they aren’t removable and can get in the way when you’re not using them. The solution? A phone stand! Not only is it super small and simple to use, but it’s collapsable, allowing a student to place it in and out of their bag with ease. (It also works for tablets- two in one!)



Not only are all of these items super useful for students, but they’re brandable as well! Interested in one of these products? Visit our website for more information!

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1 Comment

5 Incredible Simplified Logo Rebrands You Didn’t Notice

7/9/2021

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A logo is one of the most important parts of creating a unique and recognizable brand- and our world is saturated with them! However, sometimes companies are up for a change and go for a rebrand. Sometimes these logo rebrands don’t succeed, but other times they improve on the original and then some! Keep reading for 5 great examples of logo rebrandings that simplified the original design, and why they’re so great that you might not have even noticed they changed!
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1. Burger King
As part of their first rebranding in 20 years, Burger King modified their classic red, yellow and blue logo! The rebranding changed not only font, but the company colors as well. This new logo resembles the original by keeping a burger shape, but also simplifies the font and imagery into just yellow and red. Sleek!
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2. Starbucks
Starbucks is another brand that gradually simplified their logo over the years. Beginning with the classic two-tailed mermaid, the original logo was black. As time went on, the chain began using their dark green color as well as a more graphic mermaid. Despite these changes, the logo is still recognizable through each transition- the mark of successful rebranding.

3. Dunkin’
Not only did Dunkin’ simplify their logo design, but also their name! Dunkin’ Donuts became Dunkin’, and their logo followed suit. Doing away with the coffee cup image but keeping almost the same font and colors helps keep the brand consistent despite the name change.
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4. Airbnb
What a drastic change! Airbnb’s original logo was a lot to take in, with cursive font and a light blue and white coloring. It was not sleek and didn’t help get the brand’s mission across. Now, their new logo completely changed the brand font, colors, and even added an image! The result is a much more straightforward, simple, and appealing design.
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5. Nissan
Nissan’s logo has always resembled the wheel of a car, with the shiny gray coloring and the circle around the words. In 2020, the brand simplified the design even further and changed the silver of the wheel to black lines. The font also underwent a simplification. Ambitious!

Disagree with any of our faves? Have a logo you think should’ve been on the list? Saw a logo change you never even noticed? Let us know in the comments below!
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  • Home
  • Product Collections
    • Apparel Collection >
      • Fleece
      • Hats
      • Polos
      • Sweatshirts
      • T-Shirts
      • Wovens
      • adidas
      • Alternative Apparel
      • American Apparel
      • Carhartt
      • Champion
      • Charles River Apparel
      • Cutter & Buck
      • Eddie Bauer
      • Greg Norman
      • Marmot
      • New Era
      • Nike
      • The North Face
      • OGIO
      • Polo Ralph Lauren
      • Roots73
      • Under Armour
    • Bag Collection >
      • Backpacks
      • Brief Bags
      • Computer Bags
      • Coolers
      • Duffel Bags
      • Golf Bags
      • Tote Bags
    • Calendar Collection >
      • Commercial
      • Desk
      • Magnet
      • Planners
      • Wall
    • Drinkware Collection >
      • Ceramic Mugs
      • Travel Mugs
      • Tumblers
      • Water Bottles
    • Golf Collection >
      • Golf Accessories
      • Golf Bags
      • Golf Balls
      • Golf Shirts
      • Golf Towels
      • Golf Umbrellas
    • Housewares Collection >
      • BBQ
      • Coasters
      • Kitchen Accessories
      • Picnic
      • Wine
    • Stationary Collection >
      • Jotters
      • Moleskine
      • Notebooks
      • Notepads
      • Padfolios
      • Post-it Notes
    • Technology Collection >
      • Chargers
      • Computer Accessories
      • Computer Bags
      • Headphones
      • Memory
      • Phone Accessories
      • Speakers
    • Umbrella Collection >
      • Auto Open
      • Beach/Market
      • Golf Umbrellas
      • Inverting
      • Mini
      • Vented
    • Writing Collection >
      • Executive Pens
      • Pencils
      • Rollerballs
      • Stylus Pens
      • Pens under $2.50
      • Pens over $2.50
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