Brand Threads

Align Your Brand Message with Your Mission

Is your brand message working for you or against you?

Branded Ink

When Company Loyalty Gets Under Your Skin

Imagine this: You’re at the company’s annual retreat, everyone’s mingling, and suddenly, your coworker rolls up their sleeve to reveal - wait for it - a tattoo of the company logo. Yes, they’ve taken brand loyalty to the next level! But it’s not as ...

The Evolution of the Branded T-Shirt

09.25.24 12:03 PM - Comment(s)

The simple t-shirt has come a long way from being an undershirt staple. Today, it’s become a wearable billboard - a key part of brand storytelling. Think about it: how many times have you worn a shirt with a brand’s logo, slogan, or message splashed across the front? That’s not just clothi...

Brand Battles: When Logos Go to Court

09.23.24 12:03 PM - Comment(s)

We all know that a logo is more than just an image - it's the face of a brand. But what happens when two brands believe their logos are a little too similar?

Adidas vs. Puma
This sibling rivalry is legendary. Both Adidas and Puma were born from a family feud between the Dassler brothers, and...

Creating Impactful Content

09.18.24 12:04 PM - Comment(s)

In a world full of content, how do you make yours stand out? The answer: storytelling. The right story can grab attention, educate your audience, and inspire them to take action. Here’s how:

1. Hook Your Audience Immediately
Your opening line has to grab attention fast. Start with a bold statemen...

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