Blog categorized as Branding

The Swag Industrial Complex

08.20.25 09:32 AM - Comment(s)
Why every forgotten fidget spinner in your storage room is actually reputational damage disguised as marketing

War on Swag

08.18.25 09:00 AM - Comment(s)
War on Swag
Time to declare war on swag. Not because I hate branded merchandise, but because I love what it can become.

Branded Merch is NOT Just Stuff

03.24.25 01:22 PM - Comment(s)
Branded Merch is NOT Just Stuff

The Psychology of Brand Recall

​Think branded merchandise is just ‘stuff’? Think again.

Let’s be honest—how many times have you seen branded merch treated as an afterthought? A last-minute giveaway at a trade show. A cheap pen collecting dust in a drawer. A tote bag that barely survives the conference...

Integrating Branded Merchandise into Employee Wellness Programs

03.04.25 01:23 PM - Comment(s)
Integrating Branded Merchandise into Employee Wellness Programs

Employee wellness programs aren’t just a perk - they’re a strategic investment in productivity, retention, and company culture. But one often-overlooked way to enhance these initiatives is through branded merchandise.

When integrated thoughtfully, branded merch doesn’t just promote your company ...

2025 Super Bowl Advertising Trends

02.25.25 11:45 AM - Comment(s)
2025 Super Bowl Advertising Trends

The Super Bowl isn’t just a football game - it’s the Oscars of advertising. With millions of fans glued to their screens (and their snack plates), brands are spending big to grab those precious 30 seconds of fame. At $7 million per ad, the stakes are high, but the potential payoff is highe...