Blog categorized as Branding
The Swag Industrial Complex
08.20.25 09:32 AM - Comment(s)
Why every forgotten fidget spinner in your storage room is actually reputational damage disguised as marketing
War on Swag
08.18.25 09:00 AM - Comment(s)
Time to declare war on swag. Not because I hate branded merchandise, but because I love what it can become.
Branded Merch is NOT Just Stuff
03.24.25 01:22 PM - Comment(s)
The Psychology of Brand Recall
Think branded merchandise is just ‘stuff’? Think again.
Let’s be honest—how many times have you seen branded merch treated as an afterthought? A last-minute giveaway at a trade show. A cheap pen collecting dust in a drawer. A tote bag that barely survives the conference...
Integrating Branded Merchandise into Employee Wellness Programs
03.04.25 01:23 PM - Comment(s)
Employee wellness programs aren’t just a perk - they’re a strategic investment in productivity, retention, and company culture. But one often-overlooked way to enhance these initiatives is through branded merchandise.
When integrated thoughtfully, branded merch doesn’t just promote your company ...
2025 Super Bowl Advertising Trends
02.25.25 11:45 AM - Comment(s)
The Super Bowl isn’t just a football game - it’s the Oscars of advertising. With millions of fans glued to their screens (and their snack plates), brands are spending big to grab those precious 30 seconds of fame. At $7 million per ad, the stakes are high, but the potential payoff is highe...
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