Your brand story probably bores people.
I know this because 90% of the "brand stories" I see read like corporate mad libs. Same template. Same buzzwords. Same forgettable result.
Truth bomb: Most companies think they have a story when they reallyy just have a list of features dressed up with...
Most marketing executives think they're building their brand with merch.
They're actually destroying it.
Here's the uncomfortable truth: 89% of branded items get thrown away within six months. Your custom pens, stress balls, and logo t-shirts aren't creating brand loyalty…they're creating brand pollut...
