Brand Threads
What Savannah Bananas Merch Does (That Yours Doesn't)
09.29.25 11:35 AM - Comment(s)
They built a flywheel. You built a closet.
Why Your Employees Won't Wear Your Logo
09.24.25 09:12 AM - Comment(s)
Last month, I walked into a startup’s office for a brand consultation. Beautiful space. Killer product. Impressive team.
Then the CEO showed me their employee “welcome kit.”
Cheap polo shirts with logos already peeling after two washes. Water bottles that looked like they came from a gas station promo...
Your Metrics are Making You Stupid
09.19.25 07:09 AM - Comment(s)
Why cost-per-unit optimization kills brand equity (and what smart companies measure instead)
Why Most Brand Stories Suck (And How to Fix Yours)
09.18.25 01:33 PM - Comment(s)
Your brand story probably bores people.
I know this because 90% of the "brand stories" I see read like corporate mad libs. Same template. Same buzzwords. Same forgettable result.
Truth bomb: Most companies think they have a story when they reallyy just have a list of features dressed up with...
Most Corporate Culture Merch is Theater
09.17.25 01:50 PM - Comment(s)
How Patagonia, Buffer, and Notion turned merch into measurable business impact
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