Brand Threads

A client wanted their logo “perfect.” We debated font. Discussed negative space. Tested forty-seven shades of blue. The logo looked incredible. Then they launched it on a website with generic stock photos and copy that read like a Terms of Service agreement.

You keep the iPhone box. You know you shouldn’t. You’ll probably never sell the phone. And even if you do, the box won’t matter. But you keep it anyway.

Most companies waste their entire merch budget not because they pick bad items. Because they add merch like it’s an afterthought. Something to throw in because “everyone does it.”

Navy hoodies. Gray t-shirts. Maybe a branded tote if the accelerator is feeling fancy. Walk into any startup event and you'll see fifty founders wearing the exact same uniform, like they all raided the same closet at a tech conference.

What happens when you make your values tangible instead of trendier