Brand Threads

That $50 Gift Card? It's Costing You Real Money.

10.06.25 08:54 AM - Comment(s)

I Got 23 Gifts Last Year. I Remember One.

Last year I got 23 corporate gifts from vendors.

Amazon cards. Starbucks cards. A few wine bottles.

I used them all within a week. Can't remember who sent a single one.

But three years ago, a consultant sent me a custom powerbank. I still use it. His name comes ...

What Savannah Bananas Merch Does (That Yours Doesn't)

09.29.25 11:35 AM - Comment(s)
What Savannah Bananas Merch Does (That Yours Doesn't)
They built a flywheel. You built a closet.

Why Your Employees Won't Wear Your Logo

09.24.25 09:12 AM - Comment(s)
Why Your Employees Won't Wear Your Logo

Last month, I walked into a startup’s office for a brand consultation. Beautiful space. Killer product. Impressive team.

Then the CEO showed me their employee “welcome kit.”

Cheap polo shirts with logos already peeling after two washes. Water bottles that looked like they came from a gas station promo...

Your Metrics are Making You Stupid

09.19.25 07:09 AM - Comment(s)
Your Metrics are Making You Stupid
Why cost-per-unit optimization kills brand equity (and what smart companies measure instead)

Why Most Brand Stories Suck (And How to Fix Yours)

09.18.25 01:33 PM - Comment(s)
Why Most Brand Stories Suck (And How to Fix Yours)

Your brand story probably bores people.

I know this because 90% of the "brand stories" I see read like corporate mad libs. Same template. Same buzzwords. Same forgettable result.

Truth bomb: Most companies think they have a story when they reallyy just have a list of features dressed up with...