Brand Threads

Navy hoodies. Gray t-shirts. Maybe a branded tote if the accelerator is feeling fancy. Walk into any startup event and you'll see fifty founders wearing the exact same uniform, like they all raided the same closet at a tech conference.

What happens when you make your values tangible instead of trendier

Kate Trumbull, Domino’s CMO, had a problem most CMOs dream about. Her brand was printing money. Thirteen straight years of growth. Nearly $20 billion in sales. Digital orders up 85%. They’d beaten Pizza Hut so badly it wasn’t even close anymore.

The guy on the phone sounded friendly enough. “We need some cheap swag for a trade show next month. What’s your best price on tote bags?”

Lines formed. Hashtags trended. AI influencers posted. Recipients shared photos and talked about the quality. Everyone called it a win for community building and brand awareness.