Why Your Brand Story Needs More Than Just You!
So, you’ve crafted the perfect brand story. It’s compelling, authentic, and oozing with personality. You know it’ll connect with customers. But there’s one tiny problem…your internal stakeholders aren’t on the same page. 😬
Getting everyone internally to buy into brand storytelling can feel like herding cats—if those cats were also very opinionated about ROI. 🐱💼 But here’s the thing: brand storytelling isn’t just a “marketing thing”; it’s a business thing. When everyone is aligned on the story, magic happens.✨
Here are a few tips to get that internal buy-in without breaking into a sweat:
Remember, getting internal buy-in isn’t just about making everyone believe in the brand story—it’s about turning them into champions of it. And once you’ve got that, your story doesn’t just live in the marketing department; it becomes a part of the company’s DNA. 💡
So, you’ve crafted the perfect brand story. It’s compelling, authentic, and oozing with personality. You know it’ll connect with customers. But there’s one tiny problem…your internal stakeholders aren’t on the same page. 😬
Getting everyone internally to buy into brand storytelling can feel like herding cats—if those cats were also very opinionated about ROI. 🐱💼 But here’s the thing: brand storytelling isn’t just a “marketing thing”; it’s a business thing. When everyone is aligned on the story, magic happens.✨
Here are a few tips to get that internal buy-in without breaking into a sweat:
- Start with WHY. Don’t just explain what the brand story is—show why it matters to the company’s overall goals. Connect the dots to revenue, employee engagement, and long-term growth.
- Bring the data. Numbers still speak volumes! Show examples of companies that nailed storytelling and the impact it had on their bottom line. A little case study goes a long way. 📊
- Involve them early. Don’t unveil the brand story like a grand surprise. Involve key stakeholders in the process from the get-go. If they feel like they’ve had a hand in shaping it, they’re more likely to back it.
- Make it personal. Show how the brand story isn’t just a corporate spiel but something that represents the team’s values, mission, and passion. When people feel personally connected to the story, they become its biggest advocates.
