Blog categorized as Brand Storytelling

Three Rejections, One Welcome Kit, 87% Acceptance Rate

What happens when you make your values tangible instead of trendier

Why Your Employees Won't Wear Your Logo

Last month, I walked into a startup’s office for a brand consultation. Beautiful space. Killer product. Impressive team.

Then the CEO showed me their employee “welcome kit.”

Cheap polo shirts with logos already peeling after two washes. Water bottles that looked like they came from a gas station promo...

Kleenex Rebrand

03.04.25 03:22 PM - Comment(s)

This year, Kleenex marks a century of keeping us covered - literally! To celebrate, the iconic tissue brand has unveiled a modernized visual identity courtesy of Turner Duckworth. The rebrand features a bespoke serif font inspired by - you guessed it - a case of the sniffles. It's clever, ...

Walmart’s Logo Glow-Up

03.04.25 03:22 PM - Comment(s)

In a move as understated as Clark Kent swapping his glasses for a cape, Walmart has introduced its first new logo in over a decade. This isn’t just a refresh; it’s a story - a bold, literal one. If the revamped design looks like the brand team fell in love with the "Ctrl + B" shortcut, thi...

E-L-G-S-E-S...WHAT?

03.04.25 03:21 PM - Comment(s)

I have to admit - I’m not the best speller. I’ve never come close to winning a spelling bee. So, I totally understand how Philadelphia’s Mayor, Cherelle Parker, felt when she made a mistake during a press conference. She was trying to pump up the crowd by spelling out “E-A-G-L-E-S EAGLES”,...

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