Blog categorized as Brand Storytelling

Kleenex Rebrand

This year, Kleenex marks a century of keeping us covered - literally! To celebrate, the iconic tissue brand has unveiled a modernized visual identity courtesy of Turner Duckworth. The rebrand features a bespoke serif font inspired by - you guessed it - a case of the sniffles. It's clever, ...

Walmart’s Logo Glow-Up

03.04.25 03:22 PM - Comment(s)

In a move as understated as Clark Kent swapping his glasses for a cape, Walmart has introduced its first new logo in over a decade. This isn’t just a refresh; it’s a story - a bold, literal one. If the revamped design looks like the brand team fell in love with the "Ctrl + B" shortcut, thi...

E-L-G-S-E-S...WHAT?

03.04.25 03:21 PM - Comment(s)

I have to admit - I’m not the best speller. I’ve never come close to winning a spelling bee. So, I totally understand how Philadelphia’s Mayor, Cherelle Parker, felt when she made a mistake during a press conference. She was trying to pump up the crowd by spelling out “E-A-G-L-E-S EAGLES”,...

AOL is Still Here, and It’s Gold!

03.01.25 11:44 AM - Comment(s)

Remember the glorious days of the dial-up modem? The sweet symphony of beeps, boops, and that legendary phrase: “You’ve got mail”? Guess what - AOL is still alive and kicking in 2025!

Yes, AOL Desktop Gold is here for all you digital romantics out there, and it’s exactly as charming as...

Native x Dunkin’: A Collaboration Curveball or Genius Move?

02.24.25 11:46 AM - Comment(s)

When the news dropped that Native - known for its all-natural, eco-friendly personal care products - teamed up with Dunkin’, the home of sugary donuts and caffeinated indulgence, it left me scratching my head. At first glance, this partnership feels like mixing kale smoothies with caramel macchiatos...

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