Blog categorized as Brand Storytelling
A Logo Without a Story Is Just Decoration
11.13.25 09:01 PM - Comment(s)
A client wanted their logo “perfect.” We debated font. Discussed negative space. Tested forty-seven shades of blue. The logo looked incredible. Then they launched it on a website with generic stock photos and copy that read like a Terms of Service agreement.
Three Rejections, One Welcome Kit, 87% Acceptance Rate
10.18.25 05:04 PM - Comment(s)
What happens when you make your values tangible instead of trendier
Why Your Employees Won't Wear Your Logo
09.24.25 09:12 AM - Comment(s)
Last month, I walked into a startup’s office for a brand consultation. Beautiful space. Killer product. Impressive team.
Then the CEO showed me their employee “welcome kit.”
Cheap polo shirts with logos already peeling after two washes. Water bottles that looked like they came from a gas station promo...
Kleenex Rebrand
03.04.25 03:22 PM - Comment(s)
This year, Kleenex marks a century of keeping us covered - literally! To celebrate, the iconic tissue brand has unveiled a modernized visual identity courtesy of Turner Duckworth. The rebrand features a bespoke serif font inspired by - you guessed it - a case of the sniffles. It's clever, ...
Walmart’s Logo Glow-Up
03.04.25 03:22 PM - Comment(s)
In a move as understated as Clark Kent swapping his glasses for a cape, Walmart has introduced its first new logo in over a decade. This isn’t just a refresh; it’s a story - a bold, literal one. If the revamped design looks like the brand team fell in love with the "Ctrl + B" shortcut, thi...
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