Blog categorized as Startups

Why This Accelerator Banned the Hoodie

10.26.25 05:52 PM - Comment(s)
Why This Accelerator Banned the Hoodie
Navy hoodies. Gray t-shirts. Maybe a branded tote if the accelerator is feeling fancy. Walk into any startup event and you'll see fifty founders wearing the exact same uniform, like they all raided the same closet at a tech conference.

Branding and Marketing for B2B Startups

11.01.24 11:56 AM - Comment(s)
Branding and Marketing for B2B Startups

When a B2B startup takes its first steps, branding might not seem like the top priority. After all, in the B2B world, the focus is often on proving value, closing deals, and establishing credibility. But here’s the thing: branding isn’t a luxury; it’s the foundation that sets everything else up for ...