Blog categorized as Branding

Why Most Brand Stories Suck (And How to Fix Yours)

09.18.25 01:33 PM - Comment(s)
Why Most Brand Stories Suck (And How to Fix Yours)

Your brand story probably bores people.

I know this because 90% of the "brand stories" I see read like corporate mad libs. Same template. Same buzzwords. Same forgettable result.

Truth bomb: Most companies think they have a story when they reallyy just have a list of features dressed up with...

Most Corporate Culture Merch is Theater

09.17.25 01:50 PM - Comment(s)
Most Corporate Culture Merch is Theater
How Patagonia, Buffer, and Notion turned merch into measurable business impact

Why Perfect Vendors Get Fired

09.15.25 01:45 PM - Comment(s)
Why Perfect Vendors Get Fired
When doing your job perfectly isn't enough

Your Merch Strategy Is Making You Look Desperate

09.08.25 01:42 PM - Comment(s)
Your Merch Strategy Is Making You Look Desperate
The problem isn't quality. It's quantity.

The $24 Billion Waste Machine

09.05.25 09:35 AM - Comment(s)
The $24 Billion Waste Machine

Most marketing executives think they're building their brand with merch.

They're actually destroying it.

Here's the uncomfortable truth: 89% of branded items get thrown away within six months. Your custom pens, stress balls, and logo t-shirts aren't creating brand loyalty…they're creating brand pollut...