Blog categorized as Branding

The $24 Billion Waste Machine

Most marketing executives think they're building their brand with merch.

They're actually destroying it.

Here's the uncomfortable truth: 89% of branded items get thrown away within six months. Your custom pens, stress balls, and logo t-shirts aren't creating brand loyalty…they're creating brand pollut...

Branded Merch is NOT Just Stuff

03.24.25 01:22 PM - Comment(s)

The Psychology of Brand Recall

Think branded merchandise is just ‘stuff’? Think again.

Let’s be honest—how many times have you seen branded merch treated as an afterthought? A last-minute giveaway at a trade show. A cheap pen collecting dust in a drawer. A tote bag that barely survives the conference...

Integrating Branded Merchandise into Employee Wellness Programs

03.04.25 01:23 PM - Comment(s)

Employee wellness programs aren’t just a perk - they’re a strategic investment in productivity, retention, and company culture. But one often-overlooked way to enhance these initiatives is through branded merchandise.

When integrated thoughtfully, branded merch doesn’t just promote your company ...

2025 Super Bowl Advertising Trends

02.25.25 11:45 AM - Comment(s)

The Super Bowl isn’t just a football game - it’s the Oscars of advertising. With millions of fans glued to their screens (and their snack plates), brands are spending big to grab those precious 30 seconds of fame. At $7 million per ad, the stakes are high, but the potential payoff is highe...

Accessorize Your Brand

02.09.25 11:47 AM - Comment(s)

Details matter.

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