Blog categorized as Branding

Retro Revival: Using Nostalgic Designs to Connect with Your Audience

Nostalgia - it’s that warm, comforting feeling that instantly takes you back in time. In the world of branding, tapping into nostalgia through retro designs is a powerful way to connect emotionally with your audience. When you incorporate elements from the past, you’re not just selling a product; yo...

Align Your Brand Message with Your Mission

09.30.24 12:02 PM - Comment(s)

Is your brand message working for you or against you?

Branded Ink

09.27.24 12:02 PM - Comment(s)

When Company Loyalty Gets Under Your Skin

Imagine this: You’re at the company’s annual retreat, everyone’s mingling, and suddenly, your coworker rolls up their sleeve to reveal - wait for it - a tattoo of the company logo. Yes, they’ve taken brand loyalty to the next level! But it’s not as ...

Brand Battles: When Logos Go to Court

09.23.24 12:03 PM - Comment(s)

We all know that a logo is more than just an image - it's the face of a brand. But what happens when two brands believe their logos are a little too similar?

Adidas vs. Puma
This sibling rivalry is legendary. Both Adidas and Puma were born from a family feud between the Dassler brothers, and...

Keeping Up With Trends

09.16.24 12:05 PM - Comment(s)

In today’s fast-paced B2B world, it feels like every day brings a new storytelling trend—AI, hyper-personalization, influencer strategies—you name it. But how do we stay relevant without getting overwhelmed?

Here’s How to Stay Ahead Without the Stress:

Relevance Over Popularity
Not every trend is for y...

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