Brand Threads
Time to declare war on swag. Not because I hate branded merchandise, but because I love what it can become.
08.18.25 09:00 AM
The Psychology of Brand Recall
Think branded merchandise is just ‘stuff’? Think again.
Let’s be honest—how many times have you seen branded merch treated as an afterthought? A last-minute giveaway at a trade show. A cheap pen collecting dust in a drawer. A tote bag that barely survives the conference...
03.24.25 01:22 PM
This year, Kleenex marks a century of keeping us covered - literally! To celebrate, the iconic tissue brand has unveiled a modernized visual identity courtesy of Turner Duckworth. The rebrand features a bespoke serif font inspired by - you guessed it - a case of the sniffles. It's clever, ...
03.04.25 03:22 PM
In a move as understated as Clark Kent swapping his glasses for a cape, Walmart has introduced its first new logo in over a decade. This isn’t just a refresh; it’s a story - a bold, literal one. If the revamped design looks like the brand team fell in love with the "Ctrl + B" shortcut, thi...
03.04.25 03:22 PM
In today's competitive job market, attracting and retaining top talent is more challenging than ever. Forget the old-school 'benefits' – today's employees are looking for something more. They want to work for a company with a soul, a culture that resonates with them, and a brand they're proud to rep...
03.04.25 03:21 PM
