Brand Threads
What happens when you make your values tangible instead of trendier
10.18.25 05:04 PM
Kate Trumbull, Domino’s CMO, had a problem most CMOs dream about. Her brand was printing money. Thirteen straight years of growth. Nearly $20 billion in sales. Digital orders up 85%. They’d beaten Pizza Hut so badly it wasn’t even close anymore.
10.16.25 08:42 PM
The guy on the phone sounded friendly enough. “We need some cheap swag for a trade show next month. What’s your best price on tote bags?”
10.14.25 08:39 PM
Lines formed. Hashtags trended. AI influencers posted. Recipients shared photos and talked about the quality. Everyone called it a win for community building and brand awareness.
10.06.25 09:33 AM
I Got 23 Gifts Last Year. I Remember One.
Last year I got 23 corporate gifts from vendors.
Amazon cards. Starbucks cards. A few wine bottles.
I used them all within a week. Can't remember who sent a single one.
But three years ago, a consultant sent me a custom powerbank. I still use it. His name comes ...
10.06.25 08:54 AM
