Brand Threads

Kleenex Rebrand

This year, Kleenex marks a century of keeping us covered - literally! To celebrate, the iconic tissue brand has unveiled a modernized visual identity courtesy of Turner Duckworth. The rebrand features a bespoke serif font inspired by - you guessed it - a case of the sniffles. It's clever, ...

Walmart’s Logo Glow-Up

03.04.25 03:22 PM - Comment(s)

In a move as understated as Clark Kent swapping his glasses for a cape, Walmart has introduced its first new logo in over a decade. This isn’t just a refresh; it’s a story - a bold, literal one. If the revamped design looks like the brand team fell in love with the "Ctrl + B" shortcut, thi...

The Power of Employee Branding - WHITE PAPER

03.04.25 03:21 PM - Comment(s)

In today's competitive job market, attracting and retaining top talent is more challenging than ever. Forget the old-school 'benefits' – today's employees are looking for something more. They want to work for a company with a soul, a culture that resonates with them, and a brand they're proud to rep...

E-L-G-S-E-S...WHAT?

03.04.25 03:21 PM - Comment(s)

I have to admit - I’m not the best speller. I’ve never come close to winning a spelling bee. So, I totally understand how Philadelphia’s Mayor, Cherelle Parker, felt when she made a mistake during a press conference. She was trying to pump up the crowd by spelling out “E-A-G-L-E-S EAGLES”,...

5 Ways to Choose Sustainable Branded Merchandise That Aligns with Your Brand Values

03.04.25 03:20 PM - Comment(s)

If branded merchandise doesn’t match your brand’s values, it can send the wrong message. Many companies are now looking for sustainable options that show they care about the planet. But how do you choose the right products? Here are five simple ways to make sure your branded merc...

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