Brand Threads

Last month, I walked into a startup’s office for a brand consultation. Beautiful space. Killer product. Impressive team.

Then the CEO showed me their employee “welcome kit.”

Cheap polo shirts with logos already peeling after two washes. Water bottles that looked like they came from a gas station promo...

Your brand story probably bores people.

I know this because 90% of the "brand stories" I see read like corporate mad libs. Same template. Same buzzwords. Same forgettable result.

Truth bomb: Most companies think they have a story when they reallyy just have a list of features dressed up with...