Brand Threads
The Swag Industrial Complex
08.20.25 09:32 AM - Comment(s)
Why every forgotten fidget spinner in your storage room is actually reputational damage disguised as marketing
War on Swag
08.18.25 09:00 AM - Comment(s)
Time to declare war on swag. Not because I hate branded merchandise, but because I love what it can become.
Branded Merch is NOT Just Stuff
03.24.25 01:22 PM - Comment(s)
The Psychology of Brand Recall
Think branded merchandise is just ‘stuff’? Think again.
Let’s be honest—how many times have you seen branded merch treated as an afterthought? A last-minute giveaway at a trade show. A cheap pen collecting dust in a drawer. A tote bag that barely survives the conference...
Kleenex Rebrand
03.04.25 03:22 PM - Comment(s)
This year, Kleenex marks a century of keeping us covered - literally! To celebrate, the iconic tissue brand has unveiled a modernized visual identity courtesy of Turner Duckworth. The rebrand features a bespoke serif font inspired by - you guessed it - a case of the sniffles. It's clever, ...
Walmart’s Logo Glow-Up
03.04.25 03:22 PM - Comment(s)
In a move as understated as Clark Kent swapping his glasses for a cape, Walmart has introduced its first new logo in over a decade. This isn’t just a refresh; it’s a story - a bold, literal one. If the revamped design looks like the brand team fell in love with the "Ctrl + B" shortcut, thi...
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