Brand Threads
Your Merch Should Whisper, Not Shout
08.25.25 09:53 AM - Comment(s)
Quantity doesn't build a brand. It buries it.
Why Touch Creates Loyalty
08.22.25 09:39 AM - Comment(s)
The goal isn't to put your brand on everything. It's to create merch that people want to keep, use, and share.
The Swag Industrial Complex
08.20.25 09:32 AM - Comment(s)
Why every forgotten fidget spinner in your storage room is actually reputational damage disguised as marketing
War on Swag
08.18.25 09:00 AM - Comment(s)
Time to declare war on swag. Not because I hate branded merchandise, but because I love what it can become.
Branded Merch is NOT Just Stuff
03.24.25 01:22 PM - Comment(s)
The Psychology of Brand Recall
Think branded merchandise is just ‘stuff’? Think again.
Let’s be honest—how many times have you seen branded merch treated as an afterthought? A last-minute giveaway at a trade show. A cheap pen collecting dust in a drawer. A tote bag that barely survives the conference...
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