Brand Threads

Why Brands Make Us Feel

The Psychology Behind Logo Love

I still remember the day I helped design my first logo. Sitting in that office at 2 AM, struggling to capture the essence of a local coffee shop in a single mark. That's when it hit me – we weren't just creating a visual element; we were crafting an emotional anchor. F...

The Essential Brand Audit Checklist

12.09.24 11:50 AM - Comment(s)

When was the last time you really took a step back to look at your brand? A quick brand audit can reveal a lot about how you’re being perceived. Here’s my go-to checklist for making sure brands stay sharp and connected with their audience:

1. Know Your Audience
Are you reaching the people you se...

What’s Your Brand’s First Impression Saying?

12.06.24 11:50 AM - Comment(s)

One thing I’ve seen time and again in branding: people make snap judgments based on what they see, often before we’ve said a single word. It’s those brand visuals—the colors, fonts, and design choices—that set the tone immediately. Think of it as a first impression that shapes how others feel about ...

Branded Merchandise Success

12.05.24 11:51 AM - Comment(s)

Branded merchandise can be a game-changer for small businesses. I saw this firsthand with a local bagel shop I worked with. They wanted to attract regulars and give their brand a bit more personality. Instead of standard merch, they created reusable travel tumblers that captured their eco-friendly v...

How Creative Branded Merch Builds Brand Loyalty

12.04.24 11:51 AM - Comment(s)

You know that feeling when a branded item actually speaks to you? I’m not talking about another logoed pen - I mean something that instantly reminds you of the brand in a meaningful way. Creating that feeling is one of the most rewarding aspects of working with branded merchandise.

To me, i...

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