Blog categorized as Branding

The Art of Type

Why Fonts Matter More Than You Think

Typography can make or break your brand’s image, and yet, it's often treated as an afterthought. Choosing the right font might seem trivial, but the wrong one can send your brand message spiraling into chaos. We’ve all seen it - fonts so mismatched, so illegible, ...

The Power of the Jingle

10.18.24 11:59 AM - Comment(s)

Brands You Can't Help But Sing

Ever catch yourself humming a jingle from a commercial you haven't heard in years? That's the magic of a good jingle - once it's in your head, it sticks. Think about it: McDonald's "I'm Lovin' It" or Nationwide's "Nationwide is on your side." These t...

Executive Champions

10.09.24 12:00 PM - Comment(s)

Why Leadership Support Drives Storytelling Success

In today's world, storytelling is the fuel behind great brands. But here’s the secret - no matter how brilliant your marketing team is, strong leadership support is essential to make it work.
When executives champion storytelling, it becomes more than...

Data-Driven Insights

10.08.24 12:00 PM - Comment(s)

Elevate Your B2B Marketing Game

In the ever-evolving world of B2B marketing, relying on gut feelings just won’t cut it anymore. Today, data is your most valuable ally. It provides insights into customer behavior, helping you make informed decisions that drive real results.

Focusing on key metrics like...

Brand Refresh

10.07.24 12:01 PM - Comment(s)

Your brand is more than just a logo - it's the face of your company, the story you tell, and how people connect with you. But just like anything else, brands can get outdated. When the world moves fast, it’s essential that your brand keeps up. So, how do you know when it’s time for a refresh?

One of ...

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