Blog categorized as Branding

Creating a Consistent Brand Narrative

Ever had that "Wait, didn't this brand just say something completely different last month?" moment? Yeah, it’s like seeing your favorite TV character suddenly change personality – confusing, right? Well, that’s exactly what happens when your brand's narrative is all over the place.

Measuring the ROI of Brand Storytelling

08.28.24 12:10 PM - Comment(s)

Storytelling in branding is like magic—it connects with audiences, fosters loyalty, and can drive business outcomes. Yet, measuring its return on investment (ROI) can feel like hunting for unicorns.

The challenge lies in the intangible nature of storytelling’s impact. While a great story can build em...

Emotional Branding 101

08.27.24 12:10 PM - Comment(s)

We’ve all been there—scrolling through social media, bombarded with content, when suddenly something catches our eye and tugs at our heartstrings. It could be a brand’s heartfelt ad, a nostalgic image, or even just a few words that resonate on a deeper level. That’s emotional branding at work.

Securing Internal Buy-In

08.26.24 12:11 PM - Comment(s)

Why Your Brand Story Needs More Than Just You!

So, you’ve crafted the perfect brand story. It’s compelling, authentic, and oozing with personality. You know it’ll connect with customers. But there’s one tiny problem…your internal stakeholders aren’t on the same page.

Navigating the Brand Consistency Maze

08.20.24 12:12 PM - Comment(s)

Ever feel like maintaining brand consistency across various channels is like trying to juggle flaming torches while riding a unicycle?

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