In the world of marketing, the power of co-branding lies in its ability to create something fresh, exciting, and mutually beneficial for both parties. Whether it’s combining audiences, boosting creativity, or adding value to a campaign, collaborations have the potential to elevate your brand to new ...
Blog categorized as Branding
Nostalgia - it’s that warm, comforting feeling that instantly takes you back in time. In the world of branding, tapping into nostalgia through retro designs is a powerful way to connect emotionally with your audience. When you incorporate elements from the past, you’re not just selling a product; yo...
Align Your Brand Message with Your Mission
09.30.24 12:02 PM - Comment(s)
Is your brand message working for you or against you?
Branded Ink
09.27.24 12:02 PM - Comment(s)
When Company Loyalty Gets Under Your Skin
Imagine this: You’re at the company’s annual retreat, everyone’s mingling, and suddenly, your coworker rolls up their sleeve to reveal - wait for it - a tattoo of the company logo. Yes, they’ve taken brand loyalty to the next level! But it’s not as ...
Brand Battles: When Logos Go to Court
09.23.24 12:03 PM - Comment(s)
We all know that a logo is more than just an image - it's the face of a brand. But what happens when two brands believe their logos are a little too similar?
Adidas vs. Puma
This sibling rivalry is legendary. Both Adidas and Puma were born from a family feud between the Dassler brothers, and...
Adidas vs. Puma
This sibling rivalry is legendary. Both Adidas and Puma were born from a family feud between the Dassler brothers, and...
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