Brand Threads

What’s Your Brand’s First Impression Saying?

One thing I’ve seen time and again in branding: people make snap judgments based on what they see, often before we’ve said a single word. It’s those brand visuals—the colors, fonts, and design choices—that set the tone immediately. Think of it as a first impression that shapes how others feel about ...

Branded Merchandise Success

12.05.24 11:51 AM - Comment(s)

Branded merchandise can be a game-changer for small businesses. I saw this firsthand with a local bagel shop I worked with. They wanted to attract regulars and give their brand a bit more personality. Instead of standard merch, they created reusable travel tumblers that captured their eco-friendly v...

How Creative Branded Merch Builds Brand Loyalty

12.04.24 11:51 AM - Comment(s)

You know that feeling when a branded item actually speaks to you? I’m not talking about another logoed pen - I mean something that instantly reminds you of the brand in a meaningful way. Creating that feeling is one of the most rewarding aspects of working with branded merchandise.

To me, i...

Branded Merch That Stick

11.27.24 11:52 AM - Comment(s)

We’ve all left an event with a stash of branded items - some become daily essentials, while others...not so much.

For me, making sure my merch stands out is about connecting on a meaningful level. Choosing items that resonate starts with knowing your audience. Are they tech-savvy, always on the go, o...

How Branded Merchandise Enhances Your Story

11.25.24 11:52 AM - Comment(s)

Ever notice how certain brands evoke feelings or memories with just a logo or a slogan? I’ve always been captivated by that power of storytelling, and I believe that branded merchandise can amplify it in remarkable ways.

For me, branded merchandise is about bringing a brand's story to life. It's one ...

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