Brand Threads

Brand Battles: When Logos Go to Court

We all know that a logo is more than just an image - it's the face of a brand. But what happens when two brands believe their logos are a little too similar?

Adidas vs. Puma
This sibling rivalry is legendary. Both Adidas and Puma were born from a family feud between the Dassler brothers, and...

Creating Impactful Content

09.18.24 12:04 PM - Comment(s)

In a world full of content, how do you make yours stand out? The answer: storytelling. The right story can grab attention, educate your audience, and inspire them to take action. Here’s how:

1. Hook Your Audience Immediately
Your opening line has to grab attention fast. Start with a bold statemen...

Keeping Up With Trends

09.16.24 12:05 PM - Comment(s)

In today’s fast-paced B2B world, it feels like every day brings a new storytelling trend—AI, hyper-personalization, influencer strategies—you name it. But how do we stay relevant without getting overwhelmed?

Here’s How to Stay Ahead Without the Stress:

Relevance Over Popularity
Not every trend is for y...

Competition Overload

09.13.24 12:06 PM - Comment(s)

Does it seem like your competitors are cranking out content non-stop, while you’re scrambling to post once a week? It’s easy to feel overwhelmed, but here’s the secret: you don’t need to keep up with the noise. Instead, stand out by focusing on what really matters—quality and connection.

1. Know...

Leveraging Your Unique Selling Proposition

09.12.24 12:06 PM - Comment(s)

It’s not enough to offer great products or services any more - you need to be memorable. Your Unique Selling Proposition (USP) is what makes your brand stand out. Think of it as the special ingredient that makes your business different from everyone else.

Identify Your Value
What do you offer that oth...

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