Brand Threads

Branded Merch is NOT Just Stuff

The Psychology of Brand Recall

Think branded merchandise is just ‘stuff’? Think again.

Let’s be honest—how many times have you seen branded merch treated as an afterthought? A last-minute giveaway at a trade show. A cheap pen collecting dust in a drawer. A tote bag that barely survives the conference...

03.24.25 01:22 PM

Kleenex Rebrand

This year, Kleenex marks a century of keeping us covered - literally! To celebrate, the iconic tissue brand has unveiled a modernized visual identity courtesy of Turner Duckworth. The rebrand features a bespoke serif font inspired by - you guessed it - a case of the sniffles. It's clever, ...

03.04.25 03:22 PM

Walmart’s Logo Glow-Up

In a move as understated as Clark Kent swapping his glasses for a cape, Walmart has introduced its first new logo in over a decade. This isn’t just a refresh; it’s a story - a bold, literal one. If the revamped design looks like the brand team fell in love with the "Ctrl + B" shortcut, thi...

03.04.25 03:22 PM

The Power of Employee Branding - WHITE PAPER

In today's competitive job market, attracting and retaining top talent is more challenging than ever. Forget the old-school 'benefits' – today's employees are looking for something more. They want to work for a company with a soul, a culture that resonates with them, and a brand they're proud to rep...

03.04.25 03:21 PM

E-L-G-S-E-S...WHAT?

I have to admit - I’m not the best speller. I’ve never come close to winning a spelling bee. So, I totally understand how Philadelphia’s Mayor, Cherelle Parker, felt when she made a mistake during a press conference. She was trying to pump up the crowd by spelling out “E-A-G-L-E-S EAGLES”,...

03.04.25 03:21 PM