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Refresh or Rebrand?
12.18.24 11:49 AM - Comment(s)
I've been working with a bunch of clients lately figure out if they need a brand refresh or a full rebrand. It's a big decision, so I wanted to share some thoughts.
For me, it's all about understanding your brand's unique story and goals. A brand refresh is like giving your h...
For me, it's all about understanding your brand's unique story and goals. A brand refresh is like giving your h...
Brand Storytelling Spotlight
12.13.24 11:49 AM - Comment(s)
I’ve always been fascinated by the way brands tell stories, and Coca-Cola is a masterclass in how to do it right.
Why Brands Make Us Feel
12.12.24 11:50 AM - Comment(s)
The Psychology Behind Logo Love
I still remember the day I helped design my first logo. Sitting in that office at 2 AM, struggling to capture the essence of a local coffee shop in a single mark. That's when it hit me – we weren't just creating a visual element; we were crafting an emotional anchor. F...
The Essential Brand Audit Checklist
12.09.24 11:50 AM - Comment(s)
When was the last time you really took a step back to look at your brand? A quick brand audit can reveal a lot about how you’re being perceived. Here’s my go-to checklist for making sure brands stay sharp and connected with their audience:
1. Know Your Audience
Are you reaching the people you se...
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