Brand Threads

Most Corporate Culture Merch is Theater

Most Corporate Culture Merch is Theater

How Patagonia, Buffer, and Notion turned merch into measurable business impact
09.17.25 01:50 PM
Why Perfect Vendors Get Fired

Why Perfect Vendors Get Fired

When doing your job perfectly isn't enough
09.15.25 01:45 PM
Your Merch Strategy Is Making You Look Desperate

Your Merch Strategy Is Making You Look Desperate

The problem isn't quality. It's quantity.
09.08.25 01:42 PM
The $24 Billion Waste Machine

The $24 Billion Waste Machine

Most marketing executives think they're building their brand with merch.

They're actually destroying it.

Here's the uncomfortable truth: 89% of branded items get thrown away within six months. Your custom pens, stress balls, and logo t-shirts aren't creating brand loyalty…they're creating brand pollut...

09.05.25 09:35 AM
Why Every Rebrand Now Triggers a Political Meltdown

Why Every Rebrand Now Triggers a Political Meltdown

And what smart marketers are doing about it
09.01.25 01:26 PM