Brand Threads

Branding and Marketing for B2B Startups

When a B2B startup takes its first steps, branding might not seem like the top priority. After all, in the B2B world, the focus is often on proving value, closing deals, and establishing credibility. But here’s the thing: branding isn’t a luxury; it’s the foundation that sets everything else up for ...

The Power of Authenticity

10.30.24 11:57 AM - Comment(s)

Why Staying True to Your Brand’s Values Builds Trust and Loyalty

In a world that’s crowded with content, everyone’s clamoring for attention. It’s tempting to jump on the latest trend, add another catchy slogan, or promise the world to get noticed. But let’s face it - people are smart, and they know w...

Merch for a Cause

10.29.24 11:58 AM - Comment(s)

When Branded Products Change the World

We all know that branded merchandise has the power to promote a company, spark a conversation, or reinforce brand loyalty. But what happens when branded products do more than just boost visibility? What if they could change the world?

Enter merch with a mis...

Brand Archaeology

10.25.24 11:58 AM - Comment(s)

Unearthing the Stories Behind Iconic Logos

Imagine dusting off layers of history, not in search of ancient ruins or fossils, but the evolution of a brand's logo. Logos aren’t just pretty pictures or snazzy symbols slapped onto products - they are miniature time capsules, representing the culture, vis...

The Art of Type

10.23.24 11:58 AM - Comment(s)

Why Fonts Matter More Than You Think

Typography can make or break your brand’s image, and yet, it's often treated as an afterthought. Choosing the right font might seem trivial, but the wrong one can send your brand message spiraling into chaos. We’ve all seen it - fonts so mismatched, so illegible, ...

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